Super Bowl XLVII: The Greatest Show Goes ‘Gangnam Style’

South Korean companies such as Samsung, Kia and Hyundai had an inordinately large share of the advertising at Sunday’s game.

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South Korean Companies such as Samsung, Kia and Hyundai had an inordinately large share of the advertising surrounding Sunday’s game.

(PHOTOS: Beyoncé Rocks the Superdome, Reunites with Destiny’s Child)

Hollywood stars Seth Rogen and Paul Rudd were joined by LeBron James to promote Samsung’s latest wares, Kia opted for sexy robots and an embarrassed dad, Hyundai used bullies getting their comeuppance, and South Korean pop star Psy, of ‘Gangnam Style’ fame, put in an appearance fronting a commercial for Wonderful Pistachios.

Advertising for the Super Bowl is huge business with 91% of consumers admitting that they are as interested in watching the commercials as the game itself, according to a new survey by Nielsen. Around 40 companies are believed to have shelled out a total of $300 million to plug their latest products during Super Bowl XLVII, which the Baltimore Ravens won by 34 points to 31 against the San Francisco 49ers.

More than 100 million viewers are believed to have tuned in, leading the 50-odd television commercial slots on offer to be snapped up for around $4 million dollars per 30 seconds. Other foreign firms spending big on the “greatest show on earth” include the beleaguered smartphone manufacturer BlackBerry, German auto giants Audi and Mercedes Benz as well as Toyota of Japan.

(PHOTOS: Super Bowl XLVII: Scenes from the Superdome)

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