There’s a reason Budweiser fans no longer drawl “Wasssuuup?” and that old lady is no longer wondering where all the beef is in America’s hamburgers. Eventually, brands have to kill their darlings and come up with new material. That time has come for the E*Trade baby. He’s still adorable, but his stock-trading tools and snarky bro-isms no longer move me the way they once did.
Next Subway, FebruANY