The Best and Worst Super Bowl Commercials of 2013

Goats, babies, black beer and a Montana miracle: TIME grades all the ads of Super Bowl XLVII

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jomari.peterson
jomari.peterson

It was alright. It sorta held my attention. B+ or A-

JamesSchleppenbach
JamesSchleppenbach

I live in Rural Iowa. The people in these commercials are my neighbors. They love their families, they work hard, their jobs are thankless. Meanwhile, multinational corporations feed them seeds that are poisoning animals and people, chemicals that poison the water, and plows that send the fertile topsoils into the rivers that end up in the Gulf of Mexico, killing and disrupting ecosystems of the Delta. I love this country. And I am a revolutionary. My revolution is for regenerative agriculture practices that support the growth of soil fertility rather than chemical companies, and the ability to save seed rather than risk patent infringement from the company that owns my seeds. Thank you Dodge for this beautiful ad, which highlights and celebrates real people doing work that has built one of the greatest countries of all time. Yet the ad is sadly ironic because it highlights how ignorant we are of the full-range impact our modern industrial systems have on the health of individuals, families, communities, ecosystems, etc. etc. etc. I understand this conversation is complex, and there are many truths on both sides. So here I make the first comment. This is me: http://jaschlepp.wordpress.com/  This is where I go to school: http://sustainableliving.mum.edu/

jrobs585
jrobs585

@JamesSchleppenbach Who here is ignorant?  Because science says its you.

 http://skeptoid.com/episodes/4166

When you have any actual proof or scientific finding to back your claims, maybe I (and other farmers) will listen to you.  Until then, I'll stick with real science.

JamesSchleppenbach
JamesSchleppenbach

@jrobs585@JamesSchleppenbachPublished in "Science" Journal - published by American Association for the Advancement of Science, full pdf on Google Scholar: "David Pimentel", et al "Environmental and economic costs of soil erosion and conservation benefits"

Abstract: Soil erosion is a major environmental threat to the sustainability and productive capacity of agriculture. During the last 40 yeras, nearly one-third of the world's arable land has been lost by erosion and continues to be lost at a rate of more than 10million hectares per year. 

From the body: About 80% of the world's agricultural land suffers moderate to severe erosion. Croplands are the most susceptible to erosion because their soil is repeatedly tilled and left without a protective cover of vegetation.

The U.N. Environmental Programs first "Global Environment Outlook Year Book" was released in 2003. The program executive director, Klaus Toepfer, noted that the dead zone problem was likely to rapidly escalate. He stated that there are 146 dead zones, most of which are in Europe and the east coast of the U.S. The most infamous is at the end of the Mississippi River, due to fertilizer from farm fields of the Midwest.

From the published paper "Spreading Dead Zones and Consequences for Marine Ecosystems"
http://www.sciencemag.org/content/321/5891/926.short

Abstract:

Dead zones in the coastal oceans have spread exponentially since the 1960s and have serious consequences for ecosystem functioning. The formation of dead zones has been exacerbated by the increase in primary production and consequent worldwide coastal eutrophication fueled by riverine runoff of fertilizers and the burning of fossil fuels. Enhanced primary production results in an accumulation of particulate organic matter, which encourages microbial activity and the consumption of dissolved oxygen in bottom waters. Dead zones have now been reported from more than 400 systems, affecting a total area of more than 245,000 square kilometers, and are probably a key stressor on marine ecosystems. 

So the conclusion is that my viewpoint has to do with "real science" as well. Please take me out of the "organiac" box. Though I do enjoy hugging trees...


Read more: http://newsfeed.time.com/2013/02/04/the-best-and-worst-super-bowl-commercials-of-2013/slide/ram-trucks/#ixzz2KfZF7AYy

JamesSchleppenbach
JamesSchleppenbach

@jrobs585@JamesSchleppenbachWoah, well I'm not gonna take your condescension personally. And you clearly have not done thorough research on this subject. It took me less than 10 minutes to find these:


This article describes a United Nations report based on studies in East Africa that conclude Organic Farming is the recommended way for long-term food security and environmental sustainability:
http://www.rodale.com/organic-farming-and-food-security?siteID=TnL5HPStwNw-4xQBgBc7DKp8Og0fNQ24Pg

“The evidence presented in this study supports the argument that organic agriculture can be more conducive to food security in Africa than most conventional production systems, and that it is more likely to be sustainable in the long term,” write Supachai Panitchpakdi, secretary-general of UNCTAD, and Achim Steiner, executive director of UNEP. “The great technological progress in the past half century has not led to major reductions in hunger and poverty in developing countries.”

Study: Long-term effects of organic and conventional farming on soil erosion
http://www.nature.com/nature/journal/v330/n6146/abs/330370a0.html

JamesSchleppenbach
JamesSchleppenbach

@jrobs585@JamesSchleppenbach
I'm currently enrolled full time in school and have a job so its taken me a little time to get through the links you posted. I agree about "big organic" industry being essentially just another arm of the big ag industry. Thats why I'd rather buy a vegetable grown locally and sold at the farmers market than by an organic veggie grown in California and trucked to Iowa.

I also agree that its not a good feeling being chastised. Chastising is hardly a productive form of communication, and I'd rather be friends with my neighbors, even if they're living a lifestyle that I don't choose. I see the links to the studies and I know the hundreds of millions in scientific research over the years has produced lots of sound science. I also think the smaller pool of available research regarding organic and regenerative (beyond "organic") practices are reflective of the need for more research funding. I also see in the first link you posted, the author says about the organic industry: "The people promoting it generally have questionable scientific credentials, and they support their claim primarily by pointing out flaws in the norm. These are all characteristic of pseudoscience." I agree that most people don't distinguish between science and pseudo science. I agree that marketing in the organic industry plays on people's fears as much as the news media does about politics and world events.

Also, from the article you posted: "We should choose farming methods that truly address our real concerns — safety and sustainability — not simply methods that satisfy an arbitrary marketing label." I'm all about it. And I understand that where we go from here is dependent on our different paradigms.You think 1000acre corn and soybean fields, tilled and plowed every year, genetically modified, sprayed with chemicals is just fine, and is good for you and the earth. I don't. I don't think we need sweeping changes, I think we need responsible ones. Sweeping changes create instability. This is my last comment on this thread just because I have too much homework to give this the attention it deserves.

Finally, for you to keep insisting that the science is so one-sided shows me your focus on "organic vs conventional" has given you paradigm blindness. My point has more to do with rethinking and reconsidering the entire notion of annual agriculture. I'm saying we need to consider mimicking forest ecology to create polyculture systems based on perennial plants. This would be a long-term, gradual shift. See Mark Shepard's work. This is one of the main reasons:

Professor of Soil Science at Ohio State University Dr. Rattan Lal has calculated that 476 Gigatons (Gt) of carbon have been emitted from farmland soils due to inappropriate farming and grazing practices (Christine Jones, PhD, www.amazingcarbon.com). In contrast, 270 Gt have been emitted over the past 150 years of fossil fuel burning (Jones, www.amazingcarbon.com).

In their study, “Carbon Sequestration Potential Estimates with Changes in Land Use and Tillage Practices in Ohio, USA,” Zhengxi Tan and Rattan Lal explain that the conversion of natural ecosystems to those managed agriculturally can reduce the soil organic carbon pool by up to 50% in the top 20 cm of the soil and 25-30% in the top 100 cm depth after 30-50 years of cultivation (Tan, Lal, 2005).

It makes sense that more carbon comes out of the soil being tilled than the carbon released making and running the engine tilling it. For, fossil fuels are mostly buried and compressed landscapes of once living organisms. These fossil organisms are no different from the organisms in our soil still. Destroyed, they release the same kind of carbon that was put there by the same photosynthesis.

All exposed soil will lose this soil-organic-carbon. Inappropriate tillage expands the process exponentially. Today we have realized that inappropriate agriculture has successfully released the carbon of a 30 foot thick organism that once covered the entire Midwest, the topsoil and root system of the tall-grass prairies. Bare soil is potentially a more feasible culprit for global warming than even electricity.



jrobs585
jrobs585

@JamesSchleppenbach We (American farmers) are just sick of being chastised by organiacs like yourself that think that Food Inc is a form of scientific evidence, yet have no real scientific backing for most of your claims, yet you pretend to have our interests at heart.

Don't think for a minute that any well-managed food company has not already been on the organic bandwagon since it started rolling.  Nearly 100% of organic food in supermarkets comes from a producer owned by one of the major food companies that also sells regular food.   It's an ironic little secret that the very same corporate food producers taking our money to sell us organic foods are the same ones spending it on the ad agencies to stoke the anticorporate message that drives them.

If you prefer organic foods, that's fine.  Nobody is campaigning to eliminate organic food, because it doesn't hurt anybody.  But your money (and more of it) is going to the same companies, regardless of whether you buy organic or not.

If you believe in science, there are no health benefits to eating organic.

You don't need to believe in science to see that organic agriculture is way less cost-efficient than traditional agriculture.

And if you believe in science, the environmental impact of organic ag is unproven and likely negligible.

If you don't believe in science, but some transcendental earth life-force stuff, that's fine too.  But when you're making extraordinary claims about how society needs to make sweeping changes, you need some very serious backing from the scientific community.  You guys simply don't have that.

jrobs585
jrobs585

@JamesSchleppenbach@jrobs585Forgive me for not trusting something from rodale.com as truly scientific.  Can you find me the actual peer-reviewed study, rather than a pro-organic site's interpretation of the study?  I'd honestly like to read it. If organic farming can bring higher yields, why do they consistently bring in such lower yields in developed countries?  You'd think it'd be easier in a developed country.  Could it be that they're comparing the 'higher organic yield' to the undeveloped country's original poorly-managed low-yield techniques?

I do appreciate the nature article (though i could only read the abstract), you now have me thinking that soil erosion may be a problem we ought to look into.  But by 'look into' I mean do more peer-reviewed studies... Plows have been used for thousands and thousands of years, so I kind of doubt the urgency.  Why haven't older countries plowed their way down to the bedrock yet?

And no thank you, on Food Inc... I don't need Hollywood's "informed" opinion on anything, really.  Give me more peer-reviewed journals, can't get enough of those.

I get the feeling that you didn't read my link (or chose not to address any of it) so I doubt you'll actually look into any of these.  But they are there, peer-reviewed arguments against the claimed benefits of organic food and organic agriculture, for anyone to read.

_________________________________________________________________

http://xa.yimg.com/kq/groups/18208928/1586534823/name/Does+organic+farming+reduce+environmental+impacts%3F+e+A+meta-analysis+of+European+research.pdf

Avery, Alex. The Truth About Organic Foods. St. Louis: Henderson Communications, L.L.C.; 1ST edition (2006), 2006.

Dangour, A., Aikenhead, A., Hayter, A., Allen, E., Lock, K., Uauy, R. "Comparison of Putative Health Effects of Oragnically and Conventionally Produced Foodstuffs: A Systematic Review." Food Standards Agency. Food Standards Agency, 29 Jul. 2009. Web. 12 Jan. 2010. <http://www.food.gov.uk/multimedia/pdfs/organicreviewreport.pdf>

Hughner, R.S., McDonagh, P., Prothero, A., Schultz II, C.J., Stanton, J. "Who are organic food consumers? A compilation and review of why people purchase organic food." Journal of Consumer Behavior. 21 May 2007, Volume 6 Issue 2-3: 94-110.

Kristensen, M., Østergaard, L.F., Halekoh, U., Jørgensen, H., Lauridsen, C., Brandt, K., Bu¨gel, S. "Effect of plant cultivation methods on content of major and trace elements in foodstuffs and retention in rats." Journal of the Science of Food and Agriculture. 1 Sep. 2008, volume 88, Number 12: 2161-2172.

MacKerron D.K.L. et al. "Organic farming: science and belief." Individual articles from the 1998/99 Report. Scottish Crop Research Institute, 1 Dec. 1999. Web. 22 Jan. 2010. <http://www.scri.ac.uk/scri/file/individualreports/1999/06ORGFAR.PDF>

Mondelaers K., Aertsens J., Van Huylenbroeck G. "A meta-analysis of the differences in environmental impacts between organic and conventional farming." British Food Journal. 1 Nov. 2009, 111, 10: 1098-1119.