How about Some Soda with Your Cereal? Mountain Dew Rolls Out Juice-Like Breakfast Drink

It's all part of a balanced breakfast.

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PEPSICO
PEPSICO

Toast, cereal and… Mountain Dew?

Yup, the soda — or at least, a drink that shares its name — could become part of your morning routine. PepsiCo wants to round out your breakfast with Kickstart, a new Mountain Dew-flavored drink packed with caffeine, 5% real fruit juice and Vitamins B and C.

Mountain Dew representative Elisa Baker told the Los Angeles Times that their customers were looking for an alternative to traditional morning beverages, such as coffee and tea. The company did extensive research into the possibilities, and apparently found that a lot of crazy people want to drink soda in the morning.

“Kickstart combines the best of all worlds — it tastes great, has just the right amount of real fruit juice and gives them a kick to help them start their day,” she said.

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The soda maker said it doesn’t think of Kickstart as an energy drink. At 92 milligrams of caffeine per 16 oz. can, Kickstart has 20 more milligrams than a comparable amount of Mountain Dew and about the same amount as a cup of coffee. Rockstar, a popular energy drink brand, boasts a whopping 276 milligrams of caffeine in each of its 24-ounce cans.

Proving their dedication to a healthy, balanced breakfast, PepsiCo made sure to cut Kickstart’s sugar content by using artificial sweeteners. Each can has 80 calories, about half the amount in a regular soda.

Though PepsiCo calls Kickstart juice, flavors like “energizing orange citrus” and “energizing fruit punch” toe the energy drink line. With that distinct Mountain Dew taste, kids everywhere will see Kickstart for what it really is: Soda for breakfast. And we’re pretty sure they’ll be lining up for its Feb. 25 release.

MORECan We Drink Soda Responsibly?

12 comments
ShaneHodges
ShaneHodges

well its a bad advertizment for this produst when it said to be out febuary 25th and now its march 5th ive been looking for this since and can find it anywhere in billings, montana so you guys need to get your story stright BAD ADVERTIZEMENT

itr0ll1
itr0ll1

These cause liver problems, ADD, heart, Kidney, etc.

This is so sad......... people actually drink this crap.

WillGrundmann
WillGrundmann

yum..... i love chemical sweeteners in the morning

maxpower
maxpower

"It's got what plants crave!"

cleverlyc
cleverlyc

Half the cals? Can't be much worse than actual soda, though I would have liked to see a greater than 5% fruit juice contribution.

That's barely a nod, much less a real inclusion.

CrapperTurdman
CrapperTurdman

Make it sugar free and I'll give it shot. The only soda I drink is diet mountain dew, it's the only sugar free one that tastes good. Thy all taste funny especially when they are not really cold. Diet mountain dew tastes OK even when it's not really cold.

Rhurazz12
Rhurazz12

@itr0ll1 The FDA will allow ANYTHING that keeps people sick to keep them going to the doctor's office/hospital. Why do you think that the pharmaceutical business is booming? Surely it's not from the natural stuff that comes from the Earth!!

itr0ll1
itr0ll1

@CrapperTurdman Aspartame causes atleast 60 known side-effects. 

Your false sense of security is alarming.

You seriously think its  abetter choice? 


Just google what carbonation does to your pH and stomach linings. Each can is lined with BPA... not to much the HFCS and aluminum, and additives that aren't even on the can.