She was hacked! That was BlackBerry Creative Director Alicia Keys’ defense when her Twitter followers noticed earlier this week that she was tweeting from an iPhone.
In a now-deleted accolade sent by BlackBerry’s newly anointed “global creative director” to her sometimes collaborator Drake (Gizmodo has a screenshot), a conspicuous “Twitter for iPhone” message showed up for readers on certain platforms. Keys deleted the tweet and subsequently wrote, “What the h*ll?!!!! Looks like I’ve been hacked…I like @Drake but that wasn’t my tweet.”
Whether or not Keys was the victim of a hacker, it was undoubtedly an embarrassing moment for BlackBerry. At an event on Jan. 28 in which CEO Thorsten Heins introduced the company’s new phone, the Blackberry Z10, and announced Keys as the company’s new creative director, the singer detailed how she was reuniting with Blackberry and leaving her iPhone behind.
Assuming she wasn’t actually hacked, Keys would not be the first celebrity spokesperson to make a social media flub: in 2012, Oprah used an iPad to send out a number of tweets endorsing Microsoft’s Surface RT tablet.
After the New York Times noticed Keys was still using an iPhone last month, spokesman Rhett Usry told the paper: “The Internet is buzzing with speculation as to the exact time Alicia Keys ‘broke up’ with her previous smart phone. After a transitional period, she’s officially an exclusive BlackBerry 10 user today.” Keys does not appear to have tweeted since announcing she’d been hacked on Feb. 11.
MORE: BlackBerry’s Last Stand