WATCH: Nivea Punks ‘Wanted’ Travelers for Stressed Out Ad

Nivea’s new ad in Germany puts airport passengers through its “stress test.”

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Airport security is always stressful.  With the long lines, the tight security, the thorough and humiliating examination of carry-on baggage, passengers are always on edge.  Just imagine how you’d behave after finding out you’re a wanted suspect.

(MORE: Top 10 Tasteless Ads)

The skincare brand Nivea created fake newspapers and broadcast breaking news bulletins to get unsuspecting passengers sweating – but just for the launch of their new line of Stress Protect deodorant in Germany, according to the website HyperVocal.

Hidden cameras caught the punk’d travelers stressing out – some even tried to flee the airport lounge.  But only after the crackdown was revealed as a promotion for Nivea’s new line of products did passengers finally ease up.

(MORE: Nivea Ad Sparks Racial Controversy)

The skin care company isn’t a stranger to controversy; it came under fire for a September 2011 print ad that many considered racist.  The advertisements were pulled, and Nivea’s parent company Beiersdorf AG made a formal apology.

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6 comments
mcamk
mcamk

@evankirstel @niveausa yes please join them so when I have a heart attack and die from this in an airport, you'll be rich.

liezelv
liezelv

Congrats @Aramatbroccoly @PierreSwart1 @Jade1982 . YOU have each won a copy of @EntertainerZA

Aramatbroccoly
Aramatbroccoly

@liezelv thank you thank you thank you. @EntertainerZA yay

Jade1982
Jade1982

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alexiromanov
alexiromanov

@time @timenewsfeed Get Clint Eastwood 'make my day punk with your soft skin!'