U.S. Postal Service to Launch Clothing Line

Hitting shelves at a department store near you in 2014.

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Helen H. Richardson / Getty Images

Postal service workers may stop delivering first-class mail on Saturdays, but that doesn’t mean they don’t have style. Soon everyone will be able to dress like a postal worker seven days a week.

The United States Postal Service (USPS) announced that it is launching a clothing and accessory line called “Rain Heat & Snow,” due out in department and specialty stores nationwide in 2014. According to a news release, the name is meant to signify resilience — inspired by the agency’s unofficial motto “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

“This agreement will put the Postal Service on the cutting edge of functional fashion,” said Postal Service Corporate Licensing Manager Steven Mills. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”

The line will be produced by the apparel company Wahconah Group — starting with a line for men and eventually one for women. And don’t think of “functional fashion” as anything less than chic; think of it as an “image-conscious, first class, high end line,” Wahconah Group CEO Isaac Crawford explained to ABC News.

Creating a fashion line may be a way to generate some extra revenue, especially for an agency that reported a $15.9 billion loss last year and is saddled with $20 billion projected annual deficits. But the USPS will have to sell a lot of stamp-patterned rain boots or bubble-wrap-lined jackets to solve its financial problems.

(WATCH: Why The Post Office Is Eliminating Saturday Mail)

(MORE: Is The Post Office Breaking The Law By Eliminating Saturday Mail)

16 comments
nerd
nerd

Hey, I've got a great idea for a teeshirt.  It would be a white teeshirt.  On the front, it would show a photo of Lance Armstrong (with USPS logo clothing) - smiling as he competes in a cycling event.  On the back, in big red letters, is the word OOPS!

GeorgePowell
GeorgePowell

Then should JC Penny start delivering mail? Maybe the two could merge (two losers).

tmorin12
tmorin12

Last November our rural mail person  help our mail hostage until we raised our mailbox 8"inches.  Apparently we were not up to code.  So much for "neither rain nor snow...." We had no problem for the previous 18 years with other 'mail delivery specialists'.  She was driving a high-riding SUV.  For three days we did not receive  mail until I had time to raise the mail box post.

She is back to  driving a lower-riding  vehicle... I am waiting for her to say our box is too high now.

FrederickPeters
FrederickPeters

Are you kidding? Just get the mail delivered. No need for more dumbing down, please.

JoeDSmith
JoeDSmith

So, you won't be able to wear these clothes on Saturdays (starting in August), I reckon?

cpc65
cpc65

I actually want to dress like then UPS drivers in summer with the brown shorts. The ladies love those. 

cpc65
cpc65

Do the clothes come with matching AK-47s? 

UleNotknow
UleNotknow

"Soon everyone will be able to dress like a postal worker seven days a week." Bwaaa hahahahahaha. Why not a garbage man? It'd be just about as stylish.

CarmenVitoBlundo
CarmenVitoBlundo

They cant deliver mail on saturdays but they can launch a clothing line?

formerlyjames
formerlyjames

“Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

But lack of funding, UPS, FedEx, and the internet will do the trick. 

willD
willD

is this a joke?

Jeremiah_Lyles
Jeremiah_Lyles

It's a bad idea since someone could be mistaken for a real postal employee which could lead to crimes being commited.

CharlesCundiff1
CharlesCundiff1

It would sure be nice if the Post Office could show a PROFIT, like say UPS, or FEDX.  The USPS today wastess billions in extremely high labor costs and very inefficient labor utilization.

It is time to have the USPS make a Profir or sell it to a Private Corporation.

I for one see no current value in Snail Mail, unless it serves advertising, with the bulk rate lose money program.

DianaCarter
DianaCarter

@Jeremiah_Lyles You're right. The only thing good to come from a clothing line from the US Postal Service would be the fact that the clothes are very durable.

The Postal service should not sell the stuff though but maybe something a different color with the same durability.

Mack
Mack

@CharlesCundiff1  If you want to pay $2 to mail a letter go ahead. Last quarter the PO posted a $100 million dollar profit. As long as the prefunding handcuff is on the PO is bound to have problems. I read a report by the PO's own consultant that states, "Going to 5 day will result in a 7.7% decrease in mail which would result in a $7 billion dollar loss." Gee did the PMG really think he can save money? The idiot should step down and let someone run the business that wants to save the PO and not destroy it.