Science at Work: Watch this Machine Separate Oreo Cookie from Creme Filling

People who prefer the cookie part of an Oreo to the creme filling need to see this ad.

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Where’s the creme filling?

Gone, if you use physicist David Neevel’s “separator machine,” which removes the white stuff from your Oreo cookie. He built the byzantine contraption using aluminum scraps, wood, wires and dental floss in his garage in (where else) Portland, Ore. As he slaved away in that chilly room for an entire “.04 years,” his relationships crumbled.

“It was a big time commitment to build the machine,” Neevel says in the clip. “I had to work some long hours. I didn’t get to see my girlfriend or my dog for hours at a time sometimes…There were a lot of sacrifices, I guess.”

Also, we can’t help but notice that this guy looks exactly like Bryan Cranston, who plays the meth-making chemistry teacher in AMC’s Breaking Bad.

But while the clip looks like something you’d see on IFC’s Portlandia, it’s actually part ofan online marketing campaign for Oreo, “Cookies vs. Creme.” The cookie company, owned by Nabisco, has been full of creative promotional ideas recently. When all of the lights went out in the Superdome during Super Bowl 2013 in New Orleans earlier this month, the company tweeted a picture of an Oreo off to the side with the caption “You can still dunk in the dark.” The company also sparked an Internet controversy on Jun. 25, 2012, when it posted an image of a rainbow cookie that looked like the gay pride flag on Facebook the day after the one-year anniversary of New York legalizing same-sex marriage.

MORE: 100 Years of Oreos: 9 Things You Didn’t Know About the Iconic Cookie

MORE: RIP, ‘Mr.Oreo’: Man Who Invented Oreo Filling Dies At 76

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