VIDEO: ‘Elevator Murder Experiment’ Goes Viral

More importantly, what would a group of New Yorkers do if they accidentally stumbled upon a man trying to strangle another in an elevator?

  • Share
  • Read Later

What would you do if you accidentally stumbled upon a man getting strangled in an elevator?

If this video, produced by ad agency Thinkmodo, is any indication, most of us would pretend to look the other way. As a marketing stunt for a new action thriller, Dead Man Down, starring Colin Farrell, Noomi Rapace and Terrence Howard, the company staged a mock murder-in-progress in a New York City elevator and films the reactions of unsuspecting people trying to board.

(MORE: School Employee Fakes Child’s Death for Vacation Days)

Though you have the odd person attempting to beat the attacker with a newspaper, some bystanders clearly pretend they didn’t even see the attempted homicide and walk way. One man is shown to be recording the footage, although it’s not clear whether his reaction — or really, any of the reactions — is staged.

That’s not to say everyone is all bad. Some people clearly threaten to call 911 and one brave woman even tries to drag the ‘victim’ away from the strangler.

According to Thinkmodo, all the bystanders were immediately informed by the ad agency that the strangling was a hoax. But it does beg the question: whose behavior is more shocking, the ad agency’s, or the bystanders’?

LIST: Top 10 Shocking Hoaxes

45 comments
ScreenWorks
ScreenWorks

Guessing it was all staged reactions, or else the film crew would be risking a dozen 911 calls, and having their strangler seriously beat up by some agro-hero passerby. If this was for real, someone would have kicked the strangler in the face or hit him on the head with the fire extinguisher, causing serious bodily harm.  

DocNSunshineNoize
DocNSunshineNoize

The guy with the fire extinguisher had the right idea. However he was blasting the victim in the face. He should beat the perp over the head with the thing! And Pulled the fire alarm. The perp was on the floor with hands busy a sitting duck for also a size 10 shoe to the teeth!

And yes it was all fabricated with actors!

Fredrik
Fredrik

It's meant to create a buzz for the movie. Seems people are buying it.

Of course it's fake. Might real in other parts of the world but the US? No way. Obviously someone would sue them for psychological trauma, people have sued for less. Not to mention the risk of physical harm to someone.

If you're face to face with someone who is obviously prepared to kill you're putting your life on the line jumping in so in that case you can't be waving no handbag. That's a knee to the head as hard as you can. People can talk but you can't know for sure how you'll react in a fight or flight situation.

AbbiViewery
AbbiViewery

This is entirely faked!  The 'bystanders' are paid actors who were completely in on it.  They rehearsed with the two guys to get the takes just right.  That company is promoting a movie, and staged the entire thing, rehearsing with 15 or 20 people, setting up the large obvious cameras, etc.  Nobody gets this?

fallinsfree
fallinsfree

just know that if it were you, they'd do the same... look the other way. society has gone crazy.

SimonUmlauf
SimonUmlauf

yeah, most people won't do anything. it's too bad. i don't think the "walk ups" were staged

dav_hamill
dav_hamill

@Greghenderson1 totally staged. The only ppl hitting him were using soft implements and why hold the leash when setting the dogs on him?

roxfox11
roxfox11

“%s: WATCH: Would you stop a murder in an elevator? %sZH2 (v%seed%sese?

joelsez
joelsez

If it were my murder, ostensibly... >> “@TIME: ...Would you stop a murder in an elevator”

lest15
lest15

“%s: WATCH: Would you stop a murder in an elevator? %sZMV (v%seed%sect

AbbiViewery
AbbiViewery

This is entirely faked.  The 'passers-by' are paid volunteers (they pretty much state this).  They knew exactly what was going to happen, rehearsed their reactions, practiced looking good for all the large, obvious cameras.

That company is promoting a movie.  When the 'passers-by' takes were good enough, they paid them all.  Nobody gets this?

jeremystaffordshire
jeremystaffordshire

Yeah, everyone who is criticizing the passebyers: what the hell would you do? Are you going to automatically jump in and play superhero and place your own safety in jeopardy? It's very easy to criticize from the comfort of your computer and with the advantage of hindsight. Keep in mind that this situation was sprung upon the passer-byers without any type of warning. The best thing you could do would be to call 911.

ou812me2
ou812me2

My first thought was to stomp the "choke-er". but then I thought, what if the "choke-ee" was the original attacker, and the "choke-er" was defending himself?

jssk
jssk

I don't understand why the lady with dogs didn't unleash the big dog.

michael00002
michael00002

I hate awful staged events like this, along with that terrible show What Would You Do.  They traumatize people for entertainment value. Psychological experiments abide by a strict code of conduct, but entertainment outlets are still serving up fake scenarios like the Milgram experiment.

Lee
Lee

This is fantastic! Not only is it morbidly entertaining, but it will hopefully serve to start important conversations about how people can help others in situations where they are witnessing harm-doing. This is not much different than witnessing one child getting bullied by another on the playground, and then ignoring it. This video may be more important than we realize. 

J_Feezy
J_Feezy

@michael00002 Yea, they were SOO traumatized they stopped to video record it with their cell phone right?