The show, called HitRECord on TV!, is a partnership between Gordon-Levitt’s own personal production company and new channel network Pivot. “I dressed up, because this is really big news,” Gordon-Levitt declared in a video.
The show will launch in August, when the Pivot network finally goes on air. The channel is aimed at the 18-34 demographic and is a division of Participant Media.
The 30-minute television show, according to Gordon-Levitt, will feature short fims, live performances and a variety of other acts. It’s a collaborative production, so anyone can pitch in to the show. If it’s selected, Joseph Gordon-Levitt will pay for the works. “This is not a marketing gimmick,” the actor emphasized, pointing out his background in variety shows.
Gordon-Levitt started HitRECord with his brother back in 2005. The website was launched back in 2010, where a short video was also screened at the Sundance Film Festival.