Dove is at it again.
On Monday, the soap brand whose “Real Beauty” campaign has won praise for featuring women of all shapes and sizes posted a new ad on YouTube that teaches an important lesson about how women view themselves compared to how others see them.
The short documentary features Gil Zamora, a former forensic sketch artist for the San Jose Police Department, who with his back to his subjects draws portraits of a series of women based only on their own descriptions of how they think they look. He prompted them to detail everything: hair length, facial structure, and their most prominent features.
Each woman was asked before the social experiment to spend some one-on-one time with one of the other participants. The forensic artist then drew portraits of the same woman according to the stranger’s description, Ad Age reports.
At the end of the video, the artist reveals the two sketches – one from the participant’s description, the other from their partner. As Mashable points out, the differences are remarkable.
Dove included this description with the video:
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
The video has already had more than 1.6 million views on YouTube.