Attention Virgin America Passengers, That Creepy Guy in Seat 23A Would Like to Buy You a Drink

This week Virgin America introduced a new discreet food-ordering system where you can order drinks, snacks or food for anyone else flying on the plane. But wait a minute, why would you want to do that? Oh.

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Virgin America

This week Virgin America introduced a new discreet food-ordering system where you can order drinks, snacks or food for anyone else flying on the plane. But wait a minute, why would you want to do that? Oh.

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It all works quite simply, reports CNBC:  once you’ve pinpointed the object of your affection’s seat number, you can browse through Virgin’s onboard menu through the in-flight entertainment system. Pay for your purchase using a credit card, and a flight attendant will deliver the goodies.

Once the mile-high ice is broken, you can send a message to your admirer through the airline’s in-flight entertainment system.

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True to form, CEO Sir Richard Branson has even posted a video featuring a few of his tips and tricks of how to bridge the gap between the aisles:

In the real world, however, the service actually might work best for family members who aren’t seated together, and not for meeting the love of your life.

The service was launched in order to commemorate Virgin’s Los Angeles to Las Vegas route; it will be available on all of Virgin America’s continental flights. I think I’ll be ordering for myself.

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