WATCH: Cheerios Commercial Showing Biracial Family Riles Haters

The clip got so many negative reactions on YouTube that the comment section was removed a day after the ad first appeared.

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It was supposed to be a charming commercial about a little girl trying to “treat” her dad’s heart with Cheerios. Instead the 30-second clip featuring a bi-racial family got so many negative reactions on YouTube that the video’s comment section was taken down a day after the ad appeared online.

Shot up to Reddit’s front page with 1033 remarks, the “Just Checking” video–which debuted on Wednesday–had also been viewed on YouTube over a quarter of a million times, garnering 3,776 thumbs ups, versus 657 thumbs downs as of 1:30p.m. E.T. Friday. Before the YouTube comments section was disabled on Thursday, it was bombarded with remarks referencing Nazis, “troglodytes” and “racial genocide,” according to Adweek.

(MOREModern Family: More Likely to Be Multigenerational, Unmarried or Interracial)

Now viewers have found a different outlet: Comments regarding the commercial have been posted on other Cheerios videos, particularly one featuring an African-American family. A note posted around noon E.T. on Friday to Cheerios “Big Brother” video read: “Is it just me, or does it seem like all the grumpy racists who can’t comment on the Cheerios commercial featuring the black dad and white mom with a biracial daughter because the comments were disabled… just threw a tantrum and migrated to this video to spew their filth?”

MORE: Can Facebook Stop The Hate?

481 comments
Wyldon
Wyldon

The reason this is a problem for the racists, is because their typical rancorous rhetoric results in the following statement:  "The only white women willing to have relations with black men are fat ones, and we don't want them."  First, it's just a commercial though representative of the realities of love being colorblind.  Second, the woman is lovely and, according to racist rhetoric, these are the unions that enrage them.  I feel the more stupid for even sharing their point-of-view.

It's a lovely commercial.

JoanK.Bell
JoanK.Bell

adorable this is our america today!!!

Love this

Smlamb33
Smlamb33

I love this commercial! So cute! When I watched this commercial, all I saw was an average everyday family and a cute little girl wanting her dad to have a healthy heart. Kudos Cheerios! Great marketing!

varopetop
varopetop

Wow if this advertisement bothers people, they have some serious issues with life in general. Seriously if you look at this advertisement and get angry get professional help. Those kids of problems are treatable with medication and sometimes all you need is counseling.

NandiAllen
NandiAllen

I'm a black woman married to a white man for 18 years. I was just glad to see a commercial of a cereal my 8, 7, and 3 year olds love to eat with characters reflective of them. They are still a bit young yet, but all they see is mommy and daddy.

hmsouthard
hmsouthard

it is a really cute commercial with a sweet message i don"t see the issue if it bothers you don"t watch, but don't expect everyone to be an idiot i applaud Cherrios for basically saying get over it its not a big deal

GeorgeWells
GeorgeWells

When we have: Africa for Africans, Asia for Asians, White Countries for Everybody, what do we have overtime?

We have fewer and fewer White people.

When we mix more non-whites and fewer Whites in the same living space...

In time, White extinction. Its called White genocide because this does not happen by chance. It is being forced upon Whites just like a rapist does not take no for an answer.

How is this not so? How is this not White genocide?

Anti-racist is a codeword for anti-white.

marianshapiro
marianshapiro

Why would people be upset about the couple in the Cherrios ad? Our intelligent and compassionate President comes from just such a biracial family, as do all the children of the 2.5 million biracial couples in the U.S.  Maybe when the whole population is multiracial, people will be appreciated for the content of their character rather than the color of their skin. Diversity makes us stronger!

spiderpet
spiderpet

Saw the commercial and I thought it was cute. As a registered nurse, I felt it was a good teaching lesson about the health benefits of eating the right foods to lower cholesterol. Then I see all this hoopla over a commercial. How stupid in that. Focus on the health message. The actors who play the family  in the commercial only reflect everyday life in the USA. 

BrandiHuang
BrandiHuang

Think this thing deleted my last post??

 People are idiots Purdy.  There are dark and light skinned asians, french, english, African- always has been - always will be.   I have 8 ethnicities, my kids have 9......WHO CARES! (all different)

And to that idiot with the whole "white genocide " BS- hey isnt there 2 races involved there??

They are mixing equally!  If we shouldnt be "mixing" then why is it that mixed children have less genetic health issues, oh ya- and are stinking adorable! Some of the most beautiful and successful people are mixed race. ( although it is sad they often promote only one side  rather than boasting about the whole package)

Oh and we all did come from 2 people. Maybe we are just getting back to how we are SUPPOSED to be.

If you believe in evolution then we all evolved from the same stinkin monkey- get over it!

The commercial is cute and if it wasnt for the fact that Cherrios taste like the box they come in- Id go buy some. Oh wait- they have chocolate now....maybe I will try some!

PurdyMocha
PurdyMocha

I'm amazed at some of you idiots. First of all, white genocide? Really? That BS does not exist. IT's something some of you people came up with to bitch and whine about. The only real genocide I know of is abortion.And in case some of you crack heads didn't know, there are WHITE AFRICANS in Africa you morons so your argument is invalid. Plus we all started from the same African gene pool. If you white folks would do a DNA genetic test, you'd find out that you carry that same gene as most of the world....including black genes. Here in the US, one ounce of  black blood makes you black!!!!! So if you're not afraid, do the DNA test so I can laugh at your racist ass. 

Back to the commercial, I LOVE IT!!!!! It's 2013 and you racist jerk offs need to get over yourself. Mixed marriages are on the rise and there is NOTHING you can do about it. So kudos to Cheerios for having the ball to stand up and create this awesome commercial. And for those of you who have an issue with the commercial, why don't you close your eyes then hold your breath til you kill over. Mixed marriages of any race is awesome, awesome, awesome!!!!!

poochiebrinson
poochiebrinson

I don't understand why this commercial is causing a big problem. Clearly the people at cheerios realize that this is today's family. I would love to see companies represent today's modern families (biracial, same genders, etc.) This is the reality people, so deal with it!

MrsRayW
MrsRayW

I think it's adorable!

CherriosFan
CherriosFan

A loving heart sees the individual not the exterior shell. Shame on those who judge. Yay for Cheerios!

kittykatjacoby13
kittykatjacoby13

It amazes me that individuals will comment on the "N" word, pro-life, white race, and mixed race families!!!  Seriously!!!  The reality is that this commercial show a "family"!!!  FAMILY!!!!  Who really cares about the race???  Does race, pro-life, "N" word, and white race have anything to do with FAMILY???  OH, let me guess it does???  NOT!!!  Family means a group of individuals who love you for you!!  Nothing more, nothing less!!  Get a life people!!!  The problem with people (and I say people, NOT groups) they want to judge others!  I am a republican that teaches in a 98% black school with students who come from every aspect of life, no judge!!  What do I judge a parent from, are you there for your child!!  Simple!!  Family!!!  Take a break from "correct" and look at what truly matters!! Are you there for your child?


BRONCOBAMA
BRONCOBAMA

The GOP...............
We won't say the ''N'' word, and we didn't say the ''N'' word, if we were to, say the ''N''word, we would say we didn't say the ''N'' word, and deny we ever really wanted to say the ''N'' word, and there was never any plan to ever use the ''N'' word to describe anyone.
See, we therefore NEVER said the ''N'' word!!!

turretgunner
turretgunner

I saw the commercial and am mystified as to what all the hoopla is about. Are people upset because it depicts a biracial couple? That is a very common family dynamic these days, so why no portry it in an advertisement. You might as try to ignore homosexuality exits. Amazon recently had a commercial for the its Kindle Fire that included a same sex married couple. It didn't cause nearly this much negative reaction, thankfully.  Did we suddenly return to the 1950's. I'm not sure whether to laugh or cry over this whole thing.    

vcarter112
vcarter112

I think Black Man with White Woman are way more acurate and way more common. Black Woman are the least desired female of any race because of bad attitudes,multiple kids out of wedlock, diseases over weight and fake hair

kkhercules
kkhercules

I love all children,regardless of their racial makeup.I have boycotted general mills for years now for donating to planned parenthood.I am 100% PRO-LIFE, no exceptions.  adios kevin kelly

Wyldon
Wyldon

@GeorgeWells

Please back slowly away from the ledge.  You've frenzied yourself into equating consensual interracial couplings with rape...or do you honestly believe no white woman consents to have interracial sex???  If you truly believe that, please walk quickly back to that ledge, but don't stop this time.  Good grief.

It's a simple concept called "choice" and I don't recall a case of a woman every choosing to be raped so your example would seem non sequitur. The people choosing are the people evolving beyond your racially-centric, gross thinking. 

However, here's a fact to brighten your outlook on reality.  Forget about white race numbers dwindling, as far as you're concerned, and focus on this fact:  You're likely not the only person who feels as you do.  Your very nature of copulating only within your race ensures your racial "purity".  As I'm sure you do already, keep raising your children in your image as others like you do the same, and you'll realize extinction of the white race isn't possible.

But, I'd be remiss if I didn't play devil's advocate.  Of course, your daughter/s may want to experience the hype of what it's like to have a Mandinka warrior between her legs...so you might be right. 

VoiceofReason_
VoiceofReason_

@GeorgeWells "For all those who believe that all African people are black, are all American people Native Americans? Hundreds of years ago, European explorers, conquerors and settlers traveled around the globe and developed the land they settled on. This happened all over the world including in North America, South America, Asia and Africa. The first white people that settled in Namibia for example, were Portuguese and did so over 400 years ago. Dutch settlers went to South Africa, French settlers went to Angola, and so the white people in Africa grew in numbers over the last 500 years. There are many white people in many countries in Africa, but that’s not all, there are also a lot of Indian, Chinese and Malaysians in South Africa. South Africa is known as the rainbow nation, and rightly so. African is not a race!"

This is a quote from http://listverse.com/2011/12/15/top-10-misconceptions-about-africa/. Not all of it has to do with what you just said, but some of it does.

Also, according to http://www.southafrica.info/about/people/population.htm#.Ubom2IDn_IU, there are 4,586,838 White people in South Africa.

Also, there is a comment that I wrote down below, you may want to read that as well. I wrote it while I was frustrated, so there is a nice amount of yelling.

KeithMears
KeithMears

@GeorgeWells If you were a typical example of the "white" undergoing genocide, I'd donate money to add in neuter and spay clinics. Thank goodness you are just some vestigial cave dweller, who happens to have enough intelligence to type crap into a computer. You really don't understand that skin color is a ever changing variant and diverged from the common brown after humanity left Africa for other parts of the globe. I (a 'white' man) am in a global minority, and I and others of my skin color sit at one end of a Bell curve with no real divisions along it's length. Even as unlikely as the prospect is, there would be no danger to our species to reintegrate back into a common color - unless of course, you or your kind got into the mix - that would be a problem. I, too am prejudiced - I can't stand stupidity in any color.

LovelyMe01
LovelyMe01

Well...then Whites should have LEFT Africans IN africa..and NOT brought them here and RAPED THEM. Looks like Whites started this whole "MIX" that you speak of, so go preach to your ancestors and Shut up.

GeorgeWells
GeorgeWells

@marianshapiro Its about White genocide and the pushing by multi-methods/multi-media of a social reengineering of White countries as a means of eliminating the White race.

What we have is: White countries flooded by non-whites.Whites are told be TOLERANT.Whites are forced to integrate.With assimilation we see the extinction of the White race.

Its aboutWhite genocide.

“Genocide involves the attempt to achieve the disappearance of a group by whatever means. It does not have to be violent, it could be a combination of policies that would lead to a certain group dying out.” Fraser-PM Australia ‘75-83

marianshapiro
marianshapiro

@PurdyMocha  Abortion is real genocide?  You don't understand what genocide means.  It means wiping out a whole ethnic group, like whites, blacks, Jews, Tutsis. Abortion is done across all racial groups and is done in all countries where it is outlawed.

I agree with you totally on the commercial.

JosephBerger
JosephBerger

@PurdyMocha

In Europe, USA, Canada, Australia (places founded by White people), we're told "we're all from Africa, so we have to assimilate millions of non-White immigrants".

BUT in South Africa, even though "we're all from Africa", we're told Whites people stole the land and have no right to the country they founded.

People shouting "we're all from Africa" claim to be anti-racist. They aren't anti-racist at all. They're anti-White.

Anti-racist is a codeword for anti-White.

wilcherglobal
wilcherglobal

@MrsRayW  I agree.  The little girl is charming, a little round ball of love brimming with intelligence!  When will we be a human race?

GinaOrlando
GinaOrlando

@CherriosFan Funny this is, I've watched this commercial a couple times and thought "what a cute girl" and "funny Dad has Cherrios on him". Didn't even notice the color of their skin.

rmrussell
rmrussell

@vcarter112 well i am a black woman and have a white man, who i have 1 child with and another on the way, and i am desired by most man so dont see where you get that from

Flyguy
Flyguy

@vcarter112 You should keep your comments private so people won't know who you are.

JustineGagliardo
JustineGagliardo

@vcarter112 Its obvious what you hang out with. Why do you align black females with the worst representatives of themselves? Thats like saying I dont like white chicks cause they are fat and toothless and live in trailer parks. EVERY RACE has people that are possibly not the best representatives of themselves, but they do not represent everyone, that is called racism and prejudice when you take one idiot and put everyone in that category. Michelle Obama is black, she doesn't have kids out of wedlock and disease over weight, whatever that means. And by the way, white women can have kids out of wedlock, a bad attitude and fake hair too.

Sukee
Sukee

@kkhercules Then Kevin... don't get pregnant or get an abortion.  So, basically you are against education for pregnant mothers also, against healthcare for them to ensure their child is healthy, feel only rich women should be allowed to get abortions...

Diogenes1954
Diogenes1954

@kkhercules You have a right to do that but you're still a moron for 1) Being "pro-life," as if supporters of women's rights are somehow "pro-death," and 2) Bringing the abortion issue up at all in this context. Are we perhaps a touch obsessed?

GeorgeWells
GeorgeWells

@VoiceofReason_@GeorgeWells  I believe I have made the pt about the ongoing genocide of the White race.  Are you saying you support what is happening to White people in all White countries?

Common sense statement:

ASIA FOR THE ASIANS, AFRICA FOR THE AFRICANS, WHITE COUNTRIES FOR EVERYBODY!

Nobody argues that Asia is not for Asians or that Africa is for Africans. Why then do anti-whites argue that White countries are NOT for White people?

What we have is: White countries flooded by non-whites.Whites are told be TOLERANT.Whites are forced to integrate.With assimilation we see the extinction of the White race.

Its aboutWhite genocide.

“Genocide involves the attempt to achieve the disappearance of a group by whatever means. It does not have to be violent, it could be a combination of policies that would lead to a certain group dying out.” Fraser-PM Australia ‘75-83

GeorgeWells
GeorgeWells

@KeithMears@GeorgeWellsSo you support White genocide then. What more does anyone else need to know about you?

What we have is: White countries flooded by non-whites.Whites are told be TOLERANT.Whites are forced to integrate.With assimilation we see the extinction of the White race.

Its aboutWhite genocide.

“Genocide involves the attempt to achieve the disappearance of a group by whatever means. It does not have to be violent, it could be a combination of policies that would lead to a certain group dying out.” Fraser-PM Australia ‘75-83

marianshapiro
marianshapiro

@GeorgeWells @marianshapiro George, You need to study genetics, son.  Certain diseases are more common among certain groups of people, which is why when two people marry across racial or ethnic lines, they are LESS likely to both have the bad gene that gives the child the disease.  So the more diverse the parents are, the stronger and healthier the child is.  We also know that a diverse group of people have come to the United States.  If everyone was white Protestant from England, the population would be not nearly as strong as it is now with people from Asia, Africa, Northern and Southern Europe, South America, etc. We are a much stronger country because of our diversity.  This is not white genocide, but strengthening health.  It often seems to be poor uneducated white people who feel threatened by diversity, maybe because they themselves aren't doing so well and would rather see people of color as the weak, uneducated ones.  The white supremacists are often featured in prison stories.  They haven't done well and so hate others.  Who can they pick on? Blacks, Latinos, Jews, all of whom have succeeded in spite of being marginalized.

Shau
Shau

@JosephBerger @PurdyMochaNext thing you are going to tell me that the Whites inhabited America before *cough* natives *cough* any other people set their foot on this land. Then one day the evil immigrants came and took their lands, enslaved them, and put them in disadvantaged area to fight for every scrap of meals on the street.


Gosh, poor Whitey. We should probably taken their suffering into consideration before strip mining the reservations or resort to incarceration as the mean of population control.

OliviaDaley
OliviaDaley

@rmrussell @vcarter112 

Good for you. The truth is the truth , most people cannot handle it. Vcarter has a right to feel and think and say what they want you dont have to like it. Worry about what goes on in your own house. 


OliviaDaley
OliviaDaley

@Flyguy @vcarter112 

Why keep in private? I am not afraid or ashamed or going to hide behind the anonymity of the internet,,, I dont give a damn if people like  what I say or not, its a free country. vcarter can think whatever he or she wants. 


vcarter112
vcarter112

@JustineGagliardo 

I hang out with who?  There are good and bad in everyone.   But when it comes to same sex  I draw the line.  I don't ever want to see two man kissing.  Why don't the government get these people help.

kkhercules
kkhercules

obviously you're pro-abortion d-1954.I just write the facts.And I don't have to resort to calling someone names.How sad you truly are.And yes it is a healthy obsession to want to protect                  the unborn baby humans.

kkhercules
kkhercules

If you don't know carol I'm not going to explain it to you.

GeorgeWells
GeorgeWells

@DavidThomas1@GeorgeWells@VoiceofReason_@KeithMears 

Its beautiful how you put words in my mouth and try to protect others from falling in the quicksand you would like them to avoid.  

Why do you like White genocide? Why do you like calling those human rights activists who fight White genocide KKKNAZISWHWANTTOKILLSIXMILLIONJEWS.

As I said above: 

Nobody argues that Asia is not for Asians or that Africa is for Africans. Why then do anti-whites argue that White countries are NOT for White people?

What we have is: White countries flooded by non-whites.Whites are told be TOLERANT.Whites are forced to integrate.With assimilation we see the extinction of the White race.

Its aboutWhite genocide.

“Genocide involves the attempt to achieve the disappearance of a group by whatever means. It does not have to be violent, it could be a combination of policies that would lead to a certain group dying out.” Fraser-PM Australia ‘75-83

Yes, God help us from the likes of you.

DavidThomas1
DavidThomas1

@GeorgeWells @VoiceofReason_

 @GeorgeWells @KeithMears 

LOL, people dont bother trying to reason with this nutcase, he is just another in the long list of backward racist who believes that the Caucasian race is superior to others, so did Hitler.

you can not reason with backward thinking which is inbreded, you have to feel sorry for people like that, who do not see people as individuals, but colour.


stands to reason that only stupid, bigoted people who lack understanding and clearly have issues of their own will think like this, you can not educate them, and every once in a while they explode and kill people, like the case of Norwegian mass murderer Anders Behring Breivik


God help us all...

wilcherglobal
wilcherglobal

@GeorgeWells @VoiceofReason_ Europeans are simply reaping what they have sown since 1492.  When I visit Amsterdam or London I see people from former colonies, from India to South America coming back to the home of the colonialist whose greed took them to those places and subjugated the people while exploiting their land.  If they disappear it is Karma based on their own past deeds....

GeorgeWells
GeorgeWells

@Shau @JosephBerger @PurdyMocha You are right, you are not taught that in gulag America. But you may want to broaden you view and knowledge of history.  ACROSS ATLANTIC ICE by Stanford, current findings that Whites colonized americas 10,000 yrs are more before Asians/Mongolians.

You have an anti-white view of history and repeating narratives that bolster White genocide effects. Hate Whites that much? Envy their achievement so much?  Anti-racist is a codeword for anti-white.

OliviaDaley
OliviaDaley

@vcarter112 @JustineGagliardo 

R u serious ? why do you care if two men kiss, it has nothing to do with you ...do you think maybe people dont want to see you kiss, or see you at all? Homosexuality has been around and will be around get over it. 


mikeypit
mikeypit

@vcarter112 @JustineGagliardo As sexual orientation is as genetic as eye color, the government should no more help someone who is gay then it should help someone who has green eyes.  Sad that you and so many others don't understand that.

Shau
Shau

@kkhercules
1.) This commercial is nowhere near pro-life vs. pro-choice until you bring it up.
2.) The idea of forcing a woman to do something with her body gives me goosebumps like Saw the movie.

3.) Who is going to take care of the baby? The family is obviously having trouble feeding another mouth in  the society so they cannot do it alone, and most people are angry that their "tax" money are going into welfare.

Sure, Pro-life sounds great and all. But really most of what you are doing is just bringing a kid into a very depressing and cruel world with little chance to succeed while ruining the woman and the family's life.