One Direction’s Perfume Captures Boy Band’s ‘True’ Scent

How to bottle the fragrance of a boy band? With a hint of wild berries.

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Fragrance maker Firmenich claims its perfumes can recreate the “true” scent of human skin. Now it has captured the essence of Britain’s hottest boy band, One Direction.

In a handwritten note posted online last Thursday, the band’s members announced the launch of their pink-hued fragrance,  “Our Moment,” which was developed in collaboration with Firmenich. “We’ve loved every step of creating this special fragrance for you, our incredible fans. We are very proud of it and hope you love ‘Our Moment’ as much as we do,” read the note, which was signed, “We love you.  XX, 1D.”

(More: Seven Things Adults Can Love About One Direction)

The perfume gets its name from the song “Moments,” off the group’s first album, “Up All Night.” Upon opening the jewel-cut bottle’s silver-crowned lid — which houses a fake pink flower — fans will inhale a veritable smoothie of fruit juices, including pink grapefruit, wild berries and red currants, spiced with a dash of jasmine, musk and white patchouli. The scent will go on sale in the U.S. and Britain on August 25 for $33 to $61. According to Women’s Wear Daily, a shower gel, body lotion and rollerball version will be available in special holiday gift sets planned for later this year. The perfume is expected to rake in more than $120 million in first year sales, according to WWD.

MORE: The One Direction NYC Pop-Up Store.  Yes, It Exists.

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