‘Cease and Desist’ Burger Pokes Fun at In-N-Out

Houston eatery renames its 'Double-Double' menu item after receiving a strongly-worded letter from the California-based chain

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Patrick T. Fallon / Bloomberg via Getty Images

In-N-Out Burger's signature Double-Double Burger shown in Costa Mesa, Calif. on Wednesday, February 6, 2013.

Houston chef Chris Shepherd says he had never been to In-N-Out before the California-based fast food chain sent a cease-and-desist letter to his Underbelly eatery on June 18 demanding that the the local restaurant stop serving a burger called the UB Double Double, reminiscent of an item that is also featured on In-N-Out’s menu.

Since In-N-Out has trademarked the “double-double” name, Shepherd quickly complied, but not without poking fun at the incident. To commemorate the event, he renamed his offering the Cease and Desist Burger. By all accounts, the offending burger boasts two patties accompanied by two slices of cheese, lettuce, tomatoes and pickles. Perhaps the only difference between In-N-Out’s version, aside from the sauce? Underbelly’s meat is butchered on-site at the restaurant and the vegetables are locally grown.

(MORE: Well Done, Houston: The Top 10 U.S. Cities for Burgers)

According to Julai Whipple, the restaurant’s marketing manager, the Cease and Desist burger has proved itself to be one of the establishment’s most popular items since it was brandished with its new moniker. “I’m not sure whether it’s because they are showing their support, or the heirloom tomatoes,” she jokingly told TIME.

In-N-Out opened its first Texas location back in 2011. It currently has 16 outlets in Texas, all located in the Forth Worth and Dallas area. Though the chain plans to open more locations, it has none in Houston.

MORE: Woman Weeps With Joy As Texas Opens First In-N-Out Burger

4 comments
YuSuk
YuSuk

Now they need to create "The Lawyer" sandwich. $200/hour, and nothing but bulls hit.

LordHelpSinSickUSA
LordHelpSinSickUSA

"Though the chain plans to open more locations, it has none in Houston."

...Well In/Out just screwed themselves regarding ever opening or being successful in Houston.

cjh2nd
cjh2nd

thank god TIME reported on this. don't know how i would have made it through the day without knowing this oh-so-important information. i'm sure that this is, by far, one of the most important things going on in the world today now that there's no more crime or war or any of those other things that used to qualify as news.  and america can sleep easier now, knowing that there are no longer 2 restaurants selling a burger called the "double double." 

GoAway1234
GoAway1234

@cjh2nd The amazing thing about online reporting is that news sources are no longer restricted by space. Not interested in the article? Don't read it. Move on to the "world" section. It's a quick and fun story. I think you can deal.