15 Seconds with Bieber and Madonna: Celebrities Storm Instagram Video

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Since Facebook introduced the ability to film 15-second videos on Instagram last week, the feature is already emerging as a platform where celebrities showcase the ordinary moments in their extraordinary lives, People reports.

Justin Bieber posted a clip of a downright clumsy injury: a scratch on his neck from falling down the stairs before a photoshoot – though it’s unclear whether the 552,000 users who liked it are laughing with him or laughing at him.

A (literally) glowing Paris Hilton donned cat ears and spun around in a neon-pink costume covered in florescent lights as part of Electric Daisy Carnival, an electronic music festival that took place in Las Vegas this weekend. Madonna, meanwhile, wearing only workout clothes, busted out a “booty pop up” dance move in the bathroom.

And late-night comedian Jimmy Fallon – who is already an active Vine user – uploaded his debut video from the restroom of a Chinese restaurant; here’s the clip he captured of the funky, hologram-like signs for the men’s and women’s facilities, which already boasts 12,300 likes:

L.A. Lakers star Kobe Bryant, after tearing his Achilles tendon in April, has been using social media to update his fans on his recovery. His June 20 Instagram video chronicled his first attempt to walk without a boot. “Walkin like a baby giraffe,” he joked in the text of the post, which has racked up 141,000 likes.

That same day, the French alternative rock band Phoenix uploaded something more meta – a video of one of the musicians filming a video:

Foodies can feast their eyes upon the fresh produce growing in celebrity chef Jamie Oliver‘s garden before it ends up on a plate at his high-end London restaurant Fifteen in this June 22 clip:

And Instagram users can already follow at least a few major news events through the app’s video component. Wimbledon posted a birds-eye view of tennis players warming up on the grass courts during the first day of the grand slam tournament on June 24: