Tumblr of the Week: We Are the 15 Percent

Inspired by the Cheerios ad, a site shifts the lens from the commercial portrayal of an interracial family to actual mixed-race families across the country

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wearethe15percent.com
wearethe15percent.com

Michael David Murphy and Alyson West with their daughter, Alexandra

The controversial Cheerios ad featuring a biracial family that was released earlier this month has ignited a conversation about race that doesn’t appear to be fading anytime soon: Now a new site aims to showcase the growing number of Americans who are a part of interracial families. We Are the 15 Percent features the submitted pictures of multiracial families from 29 different states and counting.

Started by photographer Michael David Murphy and his wife, Alyson West, on June 5th, the site’s name alludes to recent Census data from 2008 to 2010 showing that 15% of new marriages are interracial–more than double the 6.7% share in 1980. What’s more, a 2012 Pew survey found that more than 35% of Americans surveyed said that a member of their immediate family or a close relative is currently married to someone of a different race.

(MORESmall Town Divided After Church Briefly Bans Interracial Couples)

The couple told TIME in an email, “The site is such a natural outgrowth of our lives together; we’re in both for the long haul. We hope the site can persist long beyond its initial inspiration, and create a consistent, ongoing resource for families like our own. We can imagine that someone who submitted a wedding photo yesterday might submit a family picture, with their children, years from now!” While the couple–who say they were “Cheerio-ing years before the ad”–have faced their own blacklash online and off, they’re just happy for the opportunity to scroll through pictures of families resembling their own with their young daughter, who “points at the screen and smiles.”

(MORETurning Brown Eyes Blue: Why the Idea Feels Off-Color)

While the Murphy-West family lives in Atlanta, Ga, interracial marriage is more prevalent in America’s west, where approximately one in five of all newlyweds married someone of a different race or ethnicity between 2008 and 2010, according to the 2012 Pew survey. The trend is particularly strong in Hawaii where four out of every ten newlyweds were marrying someone of another race. That coupling drops by nearly half when you head to the South, Northeast, or Midwest, with the rates of interracial marriage at 14%, 13% and 11%, respectively.

MOREModern Family: More Likely to Be Multigenerational, Unmarried or Interracial

4 comments
Chonilla
Chonilla

You can read the creators of We Are The 15% Percent site - Alyson & Micheal's love story here chonilla.com/read/couple-of-the-week/alyson-michael-atlanta-ga.php

cjh2nd
cjh2nd

" While the Murphy-West family lives in Atlanta, Ga, interracial marriage is more prevalent in America’s west, where approximately one in five of all newlyweds married someone of a different race or ethnicity between 2008 and 2010, according to the 2012 Pew survey. The trend is particularly strong in Hawaii where four out of every ten newlyweds were marrying someone of another race."

so why are we talking about 1 out of 5 and then 4 out of 10? why not 1 out of 5 and 2 out of 5, which would be the logical way to phrase this? 4/10 = 2/5. surely the author is capable of doing such basic math. this is sloppy.

richard-welch
richard-welch

Handthumb, I agree with you 100%. Racists are sick, sick, sick and it's time to end hatred based something so non-threatening as the color of one's skin. You will like my new kids' sitcom that I am pitching to some of the kids' TV networks at this very moment that is titled "My Black and White Family" about the mixed race Tyler family of Tucson consisting of Jerry, the dad who is white, Josie, the mom who is Black, and their biracial kids Jesseca (17), Jack (16), Johnny (14 whose motto in life is “Well, I ain’t braggin’, it’s understood, . . everything I do, I sure do it good!” and their beautiful baby sister, Lyrica, aged 12. Yesterday Nickelodeon rejected it because, although they "think the idea is great and the family members fun.  But I do not think that this is something Nickelodeon would be interested.  It is not 'unique' enough, or funny enough." Well, others agree that it's not stupid funny like so many other kids' shows, but it is hilarious in the way the Tylers succeed in overcoming obstacles that face them. MBWF is funny and it also teaches biracial kids, well all kids 8-16, to care about and respect each other and themselves for who they are. MBWF has been offered to Disney, so maybe it will be on your home TV in the not-to-distant future. Biracial families are here (with a 32% increase between 2000 and 2010) and these racist pigs need to crawl back into their holes and let the rest of us move into the 21st century.
 

Handthumb
Handthumb

How anyone can look at those pictures and have hate for these people is beyond me. Such a shame that we live in a world with a higher education and racism is still a big problem. I feel bad for racist people. Besides being ignorant, they spend all their time filled with hate and do not realize what they are missing out on.