Sugar Rush: Walmart Scores Early Twinkie Shipments

The Hostess favorite returns three days before its national rollout

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Matt Rourke / AP

Shown are boxes of Twinkies at Walmart, Friday, July 12, 2013, in Bristol, Pa. The world's largest retailer announced Friday that it is making Twinkies available this weekend, even though Hostess asked retailers to wait until Monday to start selling the spongy yellow snack cakes.

Twinkie fans can breathe easy and head to Walmart for the first batch of their favorite golden sponge cake since the treats disappeared from store shelves last year. The superstore chain announced Friday that 1600 of its stores are already selling the Hostess snack, and it promises to have 3,000 of its 4,000 U.S. stores stocked by Sunday morning.

The news comes just three days before Twinkies national return date set for Monday, July 15, the Associated Press reports. Walmart also plans to have Hostess mini muffins and fruit pies back on its shelves by late next week, while coffee cakes, ho hos, orange cupcakes, Suzy Qs and zingers will be available early August. Sno-balls are due out in the fall.

MORE: Twinkies’ Triumphant Return

The newfangled old favorite will also have an extended shelf life of 45 days compared to the 26-day shelf life of its previous incarnation. But the new owners of the Hostess cakes also revealed that they will freeze Twinkies on request for about 10% of retailers, to allow stores to alter the expiration dates on the cakes. According to Walmart spokeswoman Veronica Marshall, the chain is not one of the retailers that will freeze the iconic treats.

MORE: In the Future, Your Twinkies May Be Frozen

Last year Hostess went bankrupt following a dispute with its second biggest union, resulting in the company selling off pieces of its brands. The Twinkie, along with other Hostess cakes, was saved by private equity firms Metropoulos & Co. and Apollo Global Management.

MORE: How Do You Revive Twinkies? A Q&A With the New Owners: The Metropoulos Brothers


5 comments
Onepatriot
Onepatriot

Too bad.  Now that I've discovered Walmart uses illegal immigrants at their warehouses that are hired through the temp agencies, I'm not going there if I don't absolutely have to in an emergency.  Guess I'll have to wait till they're available elsewhere.

MuricanBob
MuricanBob

I'm with you, brother!!!! Guess I'll have to go somewhere else to get my illegal immigrant-made twinkies at some other store that employs illegal immigrants. Can't wait till they all go back to wherever they came from!!! MURICA!!!!!!!!!!!!

EricHoffman
EricHoffman

This is the most white trash headline I think I've ever read.

twoqttsdad
twoqttsdad

If they did the new company won't have to worry about unions like the previous one.

TheSnob
TheSnob

Did they come from China like the rest of their dollar store merchandise?