Cronut Hype Has Yet to Reach the Heartland

68% of Americans say they've never even heard of the trendy treat

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Dominique Ansel Bakery

New York City may be breathlessly engulfed in a cronut craze, but the rest of America seems to be decidedly unimpressed by the doughnut-croissant hybrids that have been selling on the black market for $100 each. A poll conducted by YouGov on August 1-2 found that 68 percent of Americans surveyed had never even heard of them. (They should read TIME.com more often). Only 21% of respondents say they’ve heard of the delicacy, which is exclusively available in Dominique Ansel’s Soho bakery.

The survey, which included 1,000 Americans, found that the majority of respondents, at 52%, weren’t even interested in buying the much-hyped pastry. Only 5% said they’d be willing to wait more than ten minutes, and that slice winnows down to 2% for those willing to wait over an hour. All of this, despite the long lines of eager New Yorkers shown pouring outside of Ansel’s shop.

Since the cronuts are a New York invention, it makes sense that those from the Northeast are most familiar with them — 26% of those in the Northeast had heard of the treats, a 5% leap from the Midwest in second place.  They’re also the most willing to buy a cronut, even when faced with a wait.

Cronuts have been so hyped that imitations have sprung up as far away as Los Angeles and Syndey, Australia. But, according to this study, the hype may outshine their appeal in the Heartland.

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