The Alcohol Brands That Get the Most Play in Hip-Hop, Pop and Country Music

  • Share
  • Read Later
Sam Diephuis / Getty Images

“They try to shut us down, so buy another round” croons hip-hop-cum-pop star B.o.B in his Gold-certified single, “We Still in this B****.” But another round of what, precisely? According to a new study, it’s probably a round of Patron tequila, Hennessy cognac, Grey Goose vodka or Jack Daniel’s whiskey — brands that have become synonymous — just like Lamborghinis, G5’s and Gucci bandanas — with the glamorous lives of the artists at the top of the charts.

Researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health examined the songs listed on Billboard Magazine’s most popular song lists from 2009-2011. Sorting them into four genres — urban, rock, pop and country — they analyzed the lyrics to more than 700 chart-topping songs.

Not surprisingly, 167 (23%) mentioned alcohol, and 46 of them even referenced a specific brand of liquor. Half of these “shout-outs” dropped Patron, Hennessy, Grey Goose and Jack Daniel’s by name.

In rap, hip-hop and R&B music, nearly 38% of the tracks mentioned alcohol in some way; 21.8% of country songs and 14.9% of pop hits also explicitly referred to alcohol in their lyrics. Most common were references to tequila, vodka, cognac and champagne in hip-hop, rap and R&B, whereas country and pop music seemed to prefer whiskey and beer. Interestingly, researchers found no references to alcohol in the rock music at the top of the charts.

(MORE: Smoking Alcohol: The Dangerous Way People Are Getting Drunk)

The 2009 hit track Shots, by electronic/dance group LMFAO, could be considered the perfect storm, referencing alcohol (by brand or otherwise) 89 times in 4 minutes, 14 seconds — that’s one reference for every 2.85 seconds of music.

It’s no secret that youth begin experimenting with alcohol at an early age — a National Institute of Health study found the average age of first use was 14-years-old — but the study’s authors think a possible correlation between adolescent alcohol consumption and popular music consumption could be cause for concern. “Given the heavy exposure of youth to popular music, these results suggest popular music may serve as a major source of promotion of alcohol use among youth,” David Jernigan, PhD, a co-author of the study the director of the Center on Alcohol Marketing and Youth at Johns Hopkins, said in a press release.

Ask any high-school freshman what Ke$ha’s morning routine includes and you’re bound to hear about how, before she leaves her house each morning, she likes to “brush my teeth with a bottle of Jack / ‘Cuz when I leave for the night I ain’t comin back.”

MORE: Rolling Stone: And the Greatest Hip-Hop Song of All Time Is…

84 comments
IrfanAli973166
IrfanAli973166

Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. VST Plugin free download

japan.comp234
japan.comp234

This is a great article thanks for sharing this informative information. I will visit your blog regularly for some latest post. I will visit your blog regularly for Some latest post. Tube Caller

japan.comp234
japan.comp234

I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept. Thank you for the post.  r&b beats for sale

japan.comp234
japan.comp234

This is very interesting content!I have thoroughly enjoyed reading your points and have come to the conclusion that you are right about many of them.You are great.  jual baju rajut

japan.comp234
japan.comp234

Nice blog and absolutely outstanding. You can do something much better but i still say this perfect.Keep trying for the best. www.macfittest.com/

japan.comp234
japan.comp234

I wish more authors of this type of content would take the time you did to research and write so well.I am very impressed with your vision and insight. www.ludo9.com/winamax-poker

japan.comp234
japan.comp234

You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant! repentigny

japan.comp234
japan.comp234

Very interesting blog. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know.  The Rich Jerk Review

japan.comp234
japan.comp234

It’s appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I desire to read even more things about it! Easy Sketch Pro 3.0 Review

japan.comp234
japan.comp234

Thank you for such a well written article.It’s full of insightful information and entertaining descriptions.Your point of view is the best among many.  web design long island

japan.comp234
japan.comp234

Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that.   loft conversions london

japan.comp234
japan.comp234

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post!    service ménager

japan.comp234
japan.comp234

Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.  Essay Writing Services Reviews