As Breaking Bad draws to an end, an Albuquerque mental health clinic is hoping to use the hit show to help methamphetamine addicts end their addiction.
The Sage Neuroscience Center is giving away two scholarships to their aptly named “Breaking Addiction” program to addicts who can’t afford the rehab center. The New Mexico clinic is partnering with HealthShire.com to offer two slots in the fall Intensive Outpatient Program in honor of the show’s final season.
Julian Sutter, who works for HealthShire, told KRQE: “To be able to tie it on to something people talk about on a regular basis, ‘Oh, did you see Breaking Bad?’ It creates a neutral platform to talk about the topic.”
To win this scholarship, applicants must be residents in the Albuquerque area who are over 18 and cannot afford treatment — meaning that the Breaking Bad character Jesse Pinkman, who gets rich off cooking and dealing meth and even did a stint in rehab, wouldn’t be eligible. Applicants must also write personal stories about their struggles with addiction. The essays will be compiled into a collection that the clinic hopes will help raise addiction awareness, reduce the stigma surrounding addiction and encourage others to seek treatment.
The deadline is September 22nd, which happens to be right before the series finale of Breaking Bad.