New Zealand Anti-Drug-Driving Ad Goes Viral

Garrulous performances from three Māori kids, who brag about whose dad drives the best while "blazed"

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Who said anti-drug commercials had to be dull? This ad, featuring three spot-on Māori kids bragging about whose dad is the best “blazed” driver, was declared an “instant Advertising Hall of Fame Drugs PSA classic” by advertising blog Copyranter.

Made for the New Zealand Transport Agency by Oscar-nominated director Taika Waititi, “Blazed – Drug-Driving in Aotearoa” (Aotearoa is the Māori name for New Zealand) has been viewed more than 500,000 times on YouTube since it was first posted, on September 13.

[New Zealand Herald]

3 comments
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generousteve
generousteve

Studies Show Marijuana Consumption Not Associated With Dangerous Driving, May Lead to Safer Drivers
May 21, 2013

Anyone who consumes cannabis on a regular basis knows that it doesn’t make you a dangerous driver. Many people find that it makes them a safer, more focused driver; one that’s more aware of their surroundings and the dangers associated with controlling tons of gasoline-filled metal. Not only has this been an anecdotal truth for as long as cars and cannabis have been paired, science has also been clear that consuming marijuana doesn’t make you a dangerous driver, and may make some people safer drivers. More research is needed, but it’s hard to deny that of the research we have, marijuana hasn’t been found to increase a person’s risk of an accident. To back this claim up, here’s a list of studies and research conducted on this very topic, some of which were funded by national governments in hopes of different results.

Drunk Drivers Are 30 Times More Likely To Get In An Accident Than Cannabis Consumers
http://www.theweedblog.com/drunk-drivers-are-30-times-more-likely-to-get-in-an-accident-than-cannabis-consumers/

Risk of severe driver injury by driving with psychoactive substances
Accident Analysis & Prevention
http://www.sciencedirect.com/science/article/pii/S0001457513002315

“20 years of study has concluded that marijuana smokers may actually have fewer accidents than other drivers.” – Top 10 Reasons Marijuana Users Are Safer Drivers -
http://www.4autoinsurancequote.com/uncategorized/reasons-why-marijuana-users-are-safe-drivers/

“No differences were found during the baseline driving segment (and the) collision avoidance scenarios,”
Research published in the Journal of Psychoactive Drugs, 2010
http://healthland.time.com/2011/12/02/why-medical-marijuana-laws-reduce-traffic-deaths/

“Although cognitive studies suggest that cannabis use may lead to unsafe driving, experimental studies have suggested that it can have the opposite effect.”
U.S. National Library of Medicine; The Effect Of Cannabis Compared With Alcohol On Driving, 2009 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2722956/