Almost 20 years ago, Al Sharpton referred to Caucasians as “crackers” while speaking at Kean College.
So of course, nearly two decade later, conservative activists have called for a boycott of Ritz Crackers, which advertises on Sharpton’s MSNBC show.
“Sharpton doesn’t dislike all ‘crackers,'” boycott leader and Breitbart News editor Ben Shapiro writes on the Truth Revolt website.
This is the first target of a series of boycotts Shapiro plans to lead against advertisers who give their ad dollars to liberal shows. Ritz was targeted not just due to the word play, but reportedly because it was one of the few advertisers to respond to Truth Revolt’s call for comment.
“At Mondelez International we demonstrate our commitment to responsible corporate citizenship by participating in programs that best serve a wide range of local communities and their interests and needs,” Ritz’s parent company said. “We extend our responsibility to the sponsorship of tasteful, believable television programming and we avoid sponsorship of programs that would be unacceptable in terms of generally accepted social or community standards.”