Starbucks Will Give You a Free Cup of Coffee for Buying Another Customer a Beverage

The coffee franchise is offering a free beverage to customers willing to ‘pay it forward’

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Jose Gomez / Reuters

Starbucks Chairman and CEO Howard Schultz speaks during a news conference at a hotel in Bogota August 26, 2013.

As the federal government shutdown rolls through its second week, Starbucks CEO Howard Schultz is hoping the franchise’s customer base will set a moral example for Congressional representatives locked in an unrelenting budget crisis in Washington.

Starting on Wednesday, Starbucks will offer a free tall cup of brew to any patron who buys a drink for another customer.  According to a memo penned by Schultz, the promotion aims to push citizens to “support and connect with one another, even as we wait for our elected officials to do the same for our country”.

This is not the first time Schultz has interjected into the U.S.’s increasingly polarized political landscape.  Last month, Schultz asked customers to refrain from bringing firearms into Starbucks franchises and, in 2011, the CEO called on other executives to withhold campaign contributions until politicians toned down their partisan quarreling.

[AP]

6 comments
Cherisse01
Cherisse01

As a former Starbucks employee, I can say that it is very common for regular customers to "pay it forward". We had a number of people who would come through the drive through every day and pay for the person ahead of them. I love it that as a corporation, they have chosen to engage this and promote it. Yay!


#libtardedamerica
#libtardedamerica

so strabucks will give you a cup of coffee if you pay for a cup of coffee? gee, what a novel idea. why haven't they been doing this all along

SarahAnne
SarahAnne

Purchase a coffee for the homeless outside if you can -- let's use this as a movement to share the love with every neighbor.  Not just those inside of a Starbucks, yah?

bimbocab
bimbocab

That's putting it to them. We have a share of these politicos. I hope their specie become instinct by 2020.

BookBags
BookBags

Pretty shady of Starbucks not to mention the root of this campaign.  This is #AJO 100% and they've failed to mention that part.  #SHAMEONSTARBUCKS 

Check out the #AJO story and how Starbucks came up with the wonderful act of kindness! http://ajoforever.com/

RoofBeamReader
RoofBeamReader

I applaud the idea and effort,  but two things:

1. Now, two friends (spouses, siblings, whatever) can come in for coffee, and one "offer" to buy it for the other, therefore getting one free? You know people will be taking advantage of this upside down and sideways.

2. It's sad that we have to give away something for free in order to encourage altruism.  Kind of defeats the purpose, though I get the point.  It's just depressing that this is what it takes to "make" people be friendly and generous.