New Ad Campaign Uses Popular Search Terms to Show How the World Really Feels About Women

A campaign from UN Women places popular search terms about women in front of portraits.

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Though women’s status across the world has improved over the last few decades, we’re still largely second-class citizens in comparison to men: we make less money, have more difficulty accessing education and affordable healthcare and face much more violence than our male counterparts.

To emphasize the extent of global gender inequality, UN Women–an arm of the U.N. that focuses on women’s issues–has created a powerful advertising campaign that uses data collected from Google on the most popular search terms. As it turns out, the most popular Google queries are indicative of entrenched sexist attitudes that still persist today.

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Gute Werbung/UN Women
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Gute Werbung/UN Women
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Gute Werbung/UN Women
159 comments
TeresaFriel
TeresaFriel

My great grandmother told me "I don't know why these young women are asking for equality to men..we have been superior for centuries."  I agree. 

GlennFloyd
GlennFloyd

The problem? Solely MEN! The solution? Solely WOMEN! 

The science is in 'MEN ARE ITIOTS'! www.glennfloyd.org/tertiary.pdf 

JennyGaliza
JennyGaliza

Technology is powerful and influencing sometimes but as long as you can still identify right from wrong and just from unjust then I still believe your human intelligence still intact.

Jenny Galiza

http://www.jennygaliza.com/home.html

abdulisbest
abdulisbest

LOL!!!!

How can they tell this even they don't know how Google's search algo works. shows results based on your location, language, history, cache etc. etc. etc. 


AldirGracindo
AldirGracindo

And you people didn't care to do the same with the word men. UN Women... What a joke you make of UN, everyone and yourselves.

HAHAHAHA
HAHAHAHA

Human females were evolved to be like this. So I see no wrong doing here. 

So yeah: Scientific Facts = Stereotypes =  Discriminatory = Social Engineering.

AdamLee
AdamLee

These posters send a pretty good message. I just hope women take the hint...

domesticsphinx
domesticsphinx

I think is disingenuous to use the word "we" when you say "we make less money, have more difficulty accessing education and affordable health care, and face much more violence" Jessica.  You arent those women.  Your pay, education, and health care are on par with your male counterparts--and men are more likely to be a victim of a violent crime than women in the US.

The UN campaign isnt for you.  It's for the women who cant vote, cant go to school, and get lashed for being raped.

The major problems in the US are now about class, not gender.  You have much more in common with the male counter parts in your class than the women in Saudi Arabia or Afganistan.  

Aeropage135
Aeropage135

This is dumb.  And methodologically ridiculous.  And... dumb.  There is no reason to think that searching for, say, "women should be slaves" is being done by a male seeking support for such a notion, rather than a female searching in (justified) abhorrence of such an idea.  In fact, I wouldn't be surprised if these graphics are intended to -create precisely that effect- and generate a manufactured "issue" where it does not exist, or at least not to the degree disingenuously suggested.

RajaChoudhury
RajaChoudhury

I just applied the same phrases to Google Search with "men...." instead of women and the answers were quite enlightening, funny, sad and entertaining all at the same time  - with each list of 4 having one about men's issues and one about not treating women badly.

pisceanstarchild
pisceanstarchild

I'd just like to comment that I'm shocked at the number of people here who seem to imply that women should have equal rights, ShayneO'Neill for example commenting that the third world needs feminism!  ALL the good things in women's lives have come about as a result of the hard work, blood, sweat, and tears (and lives) of men.  When modern feminism really started to take off towards the end of the 19th century, the women who started it were some of the most privileged human beings who had ever lived, and even among those living at that time in those countries.  Elizabeth Cady Stanton and co were all born to wealthy families, in a country and society built on Patriarchy (the protection of man's place in society as head of the family).  None of these women did anything but nag to get their rights, not a single one of them lost their lives fighting to establish a border or repel an enemy, they were foolish, uppity women demanding privileges for women that most women at the time didn't want and could never make responsible use of... the most intelligent writing on the matter was all on the anti-suffragette side, some of it authored by TRULY bright and upstanding women like Susan Fenimore Cooper.  After women gained the vote in the US there would be several large drafts during times of war, where men were compelled to go and die while women were not, there is nothing any feminist revisionist can ever do to justify that revolting injustice.

Women have been shown by science (though observation should be enough to tell you) to have smaller brains, to have 6 times less gray (thinking) matter, to be extremely prone to relational aggression through verbal manipulation, etc.  Surveys have shown that women throughout the West know far less than men when asked about issues relating to politics and science.  Women aren't moral creatures, they don't have the stake in society that men do.  They shouldn't have the vote.  Society continues to be primarily maintained by men, and yet we are allowing most of these men to fight an uphill battle to have ANY stake in society.  Women have pushed things so hard that collapse will follow.

emmanoodle93
emmanoodle93

WATCH THIS VIDEO, ADDRESSING THE EXACT SAME THING!


I produced and uploaded this two weeks before the UN Campaign came out/went viral. A major coincidence, but the important thing is that these conversations are being had.

http://www.youtube.com/watch?v=4SvePcldZgY

NorbertZöldhegyi
NorbertZöldhegyi

How unfortunate!

If you would still like everywhere in the Middle Ages! Terrible!

My online shop is a separate section for ladies ...

Long live all the lovely women!

http://www.oxyzig.de

mandakaylinder
mandakaylinder

I was curious about this so I typed the phrases from this ad into google. Here are the results:

Women shouldn't: 

work

go to college 

be in combat

be cops

Men shouldn't:

wear shorts

marry

wear flip-flops

Women cannot:

be trusted

be pastors

have it all

Men cannot: 

be feminists

be trusted

get HIV from women

Women need to:

shut up

be dominated

grow up

Men need to:

ejaculate

cheat

feel needed

Women should: 

not be in combat

not preach

not speak in church

be seen and not heard

Men should:

always pray

not wear shorts

not get married

wear makeup

JorgeEscamilla
JorgeEscamilla

I see the point of the campaign, which is clever. I also support the campaign's goal. However, I think it is misleading to show the results as top ones would appear, when they have been selectively picked from a pool of results to get the point across. Typing any of these fragments in Google will yield these and other autocomplete results, some of which are actually positive. There's some tint of highlighting the bad to have a dramatic effect... it did get us talking though, so it's effective.

GlennFloyd
GlennFloyd

The problem? Solely MEN! The solution? Solely WOMEN! www.glennfloyd.org/tertiary.pdf 

ash1126
ash1126

If they think those are bad, they should try "Black people should". I got "all die", "be sterilized", and "be thankful for slavery"

MarekOB
MarekOB

i bothered myself to check the DISPLAYED ACTUAL results when I did the search.

Many of the negative titles shown are actually positive result pages towards women, some pages are very pro-women and use such titles but the content of the articles are to negate this title.


ziploc15
ziploc15

"Women face more violence" what about the majority of men in the army? its not like theres a huge number of women fighting to be on the front lines. There is a small minority of women that have joined the army, and it is definitely commendable, but there is definitely a bigger number of women just complaining about their situation all the time. During the Colorado movie shootings, there were a number of men that protected their wives and girlfriends and gave their lives, but not a single woman that did the same. thats cuz women and men have determined a place for themselves. if women should be equal, then chivalry should not exist, men should not protect the wives, etc.

Doracahl
Doracahl

@AshleyPearson it's only equal when they want it to be*

Chloe
Chloe

@abdulisbest And so what? Depending on your location, language, history etc. women should not have the same rights? Sexism and inequality are more tolerable in a country than another? I don't think so. 

arabrab
arabrab

@AldirGracindo  

Try it for yourself. I got today (01/11/2013, Australia):

need to:

  men need to feel needed

   men need to be loved

   men need to be needed

   men need to ejaculate.

should:

  men should be what they seem

  men shoulder bags

  men should not get married

  men should be what they seem meaning

 should not:

   men should not get married

   men should not marry

   men should not wear skinny jeans

   men should not wear shorts

What exactly do you want the UN campaign to be about?

Chloe
Chloe

@domesticsphinx You make a point here, inequality and sexism are not at the same degree everywhere. But I think that in "Occidental" culture we are still not equal. I'm French, and I can assure you that if you compare the salary of a man and woman who did the exact same studies, have the same position in a company for the same time, the man will be paid much more than the woman, and especially on executive positions. Furthermore, a woman won't have the same possibility of evolution on her career, it will take longer and she'll have to prove her capacity much more than a man. I'm not American so I don't know how it is exactly there, but I doubt parity is completely obtained. So we are all quite concerned, somehow..

TeresaFriel
TeresaFriel

@Aeropage135  you don't get how search engines work...the most commonly requested sites/information becomes more heavily weighted on google searches through their algorithm in an effort to suggest the most popular choices for you making their search engine results much more right than others.  Thus if those choices come up, then they are indeed choices that are OFTEN being used.  It is not dumb.  

ttkrishnan
ttkrishnan

Judging from the lyrics, it seems to be a man' s world even in the West. Thought there is greater gender equality there.

TeresaFriel
TeresaFriel

@pisceanstarchild  what rock do you live under?  OMG this is the most hilarious treatise I have read in ages.  I'm going to copy and paste it in emails to all my professional women friends so we can have a huge laugh.  I won't even TRY to reply to your claims, as bogus as they are, they are beneath contempt and the effort to correct you.  I only hope that you are identifiable by the dragging knuckles and low brow so i can avoid you on the street.  

wensleydale
wensleydale

@pisceanstarchild While I'm aware that attempting to reason with someone who makes a statement like "women are not moral creatures" is entirely futile, I can't help but respond. 


There is no argument here that men and women share a common history. We know that woman did not go to war in historical battles, and using that as an argument for why modern women ought not to have equal rights makes as much sense as saying Americans ought not eat tomatoes because they were cultivated by Europeans. 

You seem to imagine that women who did not go into historical battles were at home supping tea and gossiping with friends. Do you not think it more likely that they were running the community in it's entirety? Fixing, manufacturing, farming, building... as well as protecting, feeding, washing, clothing, warming and in all other ways caring for the children and old folks, of both genders? Granted this is a different role, but surely at least as important and demanding as swinging an axe at somebody's head. And of course I needn't explain why the idea that women are immune from the horrors of a war zone is total nonsense. No one is stupid enough to think that only those in khaki suffer in war. 

I cannot imagine where you got your science regarding women's inferior intellect, which surely flies in the face of all academic results. "Relational aggression" might be statistically more of a female trait, just as physical aggression is statistically more of a male trait. It doesn't make one gender intrinsically more or less moral than the other. 

Yes many of the high profile suffragettes were from wealthy families, just as many abolitionists were. It is obvious that those with the highest social standing and most available time would be the voices most heard, and would have differing opinions. It does not mean that poorer women were contented dullards. 

It's hard not to really go off on one about all the reasons your argument makes no sense, but in short:
- Men's historical role was different to women's but not more important.
- It's not the past- Having different social histories does not make one gender (or race, or sexual orientation, or height, hair style, or preference of cheese) better than another. - You can't claim a right because you have something, in this case gender, in common with another person who made a sacrifice. By the same logic, Europeans don't deserve to eat potatoes, chinese people don't deserve to play the piano, and men don't deserve to look after their own children. You, just as I, have never died for my country. Neither of us invented the internet either, yet here we are. 
I can tell you, categorically that I know more about politics than many men. I also know more about politics than many women. I also know less about politics than many men, and less than many women. That is because, amazingly enough, my knowledge of politics is based on the newspapers I read, the discussions I have, the politicians I follow and my experience of life. It is not something I was born with (or without) in my genetic coding. 

But if you really think that an intelligent, university educated woman knows less about how the country ought to be run than an 18 year old stoner boy playing his playstation over a mountain of dominoes pizza boxes, on the basis that in viking times the women were being raped in their huts instead of swinging a sword, I'm quite sure I wont convince you otherwise. 

truth1
truth1

@pisceanstarchild Wow, you are a fool. There's much to address but I will say that men PREVENTED women from serving on the front lines (until recently they still couldn't, now they can!). All of this is ludicrous and you are the lowest form of human being.

Gitana
Gitana

@pisceanstarchild I am not sure where you are getting your research from.  However I will say this.  All one has to do is look around and see where this world has gone by suppressing women.  I for one can see that clearly there is room for improvement ;) I hope that one day you can heal from whatever happened in your life to make you so close minded.  

markheseltine
markheseltine

@mandakaylinder  Google applies a "filtrer bubble" to search results and auto-complete. So the list of suggestions is not "how the world really feels about women", it's a set of suggestions that google thinks are most relevant to the person entering the search terms based on their personal previous search history and click-throughs..

When I type in "women cannot", google suggests "women cannot drive in Saudi Arabia"

When I type in "women need", it suggests "women need to feel loved" and "women need to sleep more". So, whatever, it's still an effective campaign even if it has spurious rationale

IspeakinChurch
IspeakinChurch

@ziploc15 Men (and women) in the military are given machine guns, hand grenades, smart bombs and a myriad of other weapons and the training to use them. Women who face violence do so in their own homes, bedrooms and the streets of their hometowns. Perhaps we should begin arming these women as well.

td1243
td1243

@ziploc15 first of all in most countries women are not allowed in the military. the same goes for in the U.S. women are still not allowed to do all of the jobs in the military. it has nothing to do with their capability, but the laws that have been put in place. if women are not allowed to do the job then how can you criticize them for not going into that profession.

gigahit
gigahit

@ziploc15 it's  a huge difference between joining the army and live the violence from your husband, father or brother.

Ulritsch
Ulritsch

@ziploc15 you do realise, that serving in the military is a choice men make consciously whereas patriarchy is nothing women chose to be part in?

seabreeze
seabreeze

@pisceanstarchild by the way I'm not suggesting men are evil or anything by necessity. I AM making the point that pisceanstarchild probably disagrees with this, even though i managed to source these studies. Sciencey people said it so it must be true, right?

Leatherneck
Leatherneck

@truth1 @pisceanstarchild  Women are serving BECAUSE of demands for equality.  This has caused much harm to our military.  A very large per cent of the new military is made up of women who are not very capable or intelligent.  It was a choice they made because they were not qualified for any employment, but the military has to take them.  As far as serving on the front lines - The soldiers consider those women a handicap, and endangering their lives.

mandakaylinder
mandakaylinder

@markheseltine @mandakaylinder  

I wasn't making a judgement about the campaign (although after re-reading my post I guess I can see why you thought I was). I was responding to comments about what shows up for men vs. women because I had just tried the same thing with different results than some of the comments below. In fact, when I waited a few minutes and tried the same searches, several different results popped up. A big part of my rationale for posting my search was to show that these things are in constant flux. A few people seemed to be suggesting that UN Women was being deliberately deceptive because they didn't get the same results. I wanted to show that we are all coming up with slightly different things. At the same time, I was a little alarmed at the general trend and thought it would be interesting to share.

Mark_Neilg
Mark_Neilg

@gigahit @ziploc15 You forgot wife, mother or sister. Domestic abuse is not a gendered issue. And there is ample evidence to prove that.

Mark_Neilg
Mark_Neilg

@Ulritsch @ziploc15 "you do realise, that serving in the military is a choice men make consciously "

That entirely depends on what part of the world you're actually talking about. If you're talking western nations, then yes, military service is voluntary, but in those countries, men are 3/4 of all victims of violent crime, so the assertion  women are the primary targets of violence isn't true. If you'e talking more third world nations, then conscription isn't voluntary, and is, for the most part, a uniquely male issue... and again, the assertion of women being the primary victims of violence again isn't true.

"
whereas patriarchy is nothing women chose to be part in?"

That, likewise, isn't true. Women have traditionally been the primary caregivers of children. If they did not want to be raised in a patriarchy, they could have easily taught their sons and daughters a different way. Furthermore, even feminists own actions, in many areas, demonstrate a reinforcement of what are currently defined as patriarchal values. It was feminists that created the tender years doctrines, which stated women are natural caregivers and should be granted custody of children in cases of separation/divorce... but that men should continue to be providers. And even to this day, feminists openly oppose any kind of family court reform that would alter this male as provider and female as caregiver dichotomy. And virtually all feminists demands rely heavily on men protecting women, which again, maintains "patriarchal" roles. Women, and even feminists, have no problems with patriarchal responsibilities when it suits them. It's only the authority that has traditionally come with those responsibilities they oppose.

DrHoff1580
DrHoff1580

 @MandyShea You are wrong. Google's algorithm now takes your previous searches into consideration when providing auto generated search suggestions. However, I am guessing that the UN was thorough enough to take aggregate global search queries rather than geo-specific search queries. 

TeresaFriel
TeresaFriel

@Mark_Neilg @Ulritsch @ziploc15  you need to learn some history boy.  when you start out as a possession with no rights to property or your children you do not have the choices you proclaim to be available.  I do not ask a man to protect me, in fact, I ended up protecting and supporting my ex husband who drove us into bankruptcy. and just why is it that in order to be a feminist a woman must give up all her feminine instincts?  In fact the courts already have abandoned such doctrine as you say for caregiver and provider status...it's called community property states.  have you gotten divorced recently?