New Ad Campaign Uses Popular Search Terms to Show How the World Really Feels About Women

A campaign from UN Women places popular search terms about women in front of portraits.

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Though women’s status across the world has improved over the last few decades, we’re still largely second-class citizens in comparison to men: we make less money, have more difficulty accessing education and affordable healthcare and face much more violence┬áthan our male counterparts.

To emphasize the extent of global gender inequality, UN Women–an arm of the U.N. that focuses on women’s issues–has created a powerful advertising campaign that uses data collected from Google on the most popular search terms. As it turns out, the most popular Google queries are indicative of entrenched sexist attitudes that still persist today.

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Gute Werbung/UN Women
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Gute Werbung/UN Women
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Gute Werbung/UN Women