The popularity of cider is exploding, with 2012’s U.S. cider sales 85 percent higher than the year before. Some say that hard cider is the new craft beer, and major beer brands seem to agree: companies such as Anheuser-Busch InBev and MillerCoors have recently stepped foot into the growing market. A love for cider is far from new for America, though—John Adams used to drink cider at breakfast every morning, and even wrote about it in his diary.
Wondering why Americans seem to be suddenly “rediscovering” fermented apple juice? For one thing, it tastes like apples but has the same alcohol content as beer. Watch to learn more about the rise and fall—and rise—of hard cider, the beverage everyone’s talking about this season.