Shocking Study Confirms Men Love Looking at Boobs

Who knew?

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Groundbreaking studies do exist. There’s Milgram’s obedience test. Pavlov’s  dogs. This new gem out of the Midwest, however, isn’t one of them.

Aptly titled “My eyes are up here,” lead researcher Sarah Gervais’ study found that men like looking at women’s large breasts. For extended periods of time. Although, in dudes’ defense, “women also seem to view other women as objects.”

A total of 29 women and 36 men outfitted in eye tracking gear were asked to look at pictures of models manipulated to have different body types. Both men and women looked at breasts and waists longer than faces. Furthermore, women with hourglass figures received more substantial stares and were rated as having better personalities. Because boobs.

27 comments
mrbomb13
mrbomb13

I really hope this article is a joke...it's been well-known for God-knows-how-long that boobs are of great interest to all men everywhere.

Then again, it is TIME Magazine, where the number of weak articles increases with each passing year...

EricMantia
EricMantia

*sigh* Ok, here's the deal. 1): Humans are the only primate species whose females have permanently swollen mammary glands 24/7, 365 days a year. 2): Only about 20% of their total mass is for actually lactating.....Know what that means? That means that evolution (for whatever reason) has deemed human female breasts as something that's attractive to the average human male....and evolution, we thank you!   

UnniN
UnniN

The old limerick is tempting to recall:

"There was a young girl of Assizes

With breasts of two different sizes -

One was so small

It didn't matter at all

But the other one won many prizes!"

BobFromDistrict9
BobFromDistrict9

Breast size relates to food availability. Therefore, large breasts suggest a more successful society. A society with high levels of malnutrition is likely to produce smaller breasted women. 

Wealth and success attract men to women just as they do women to men. 

Also look into the Oxytocin factor.

fibsernum
fibsernum

A loaf of bread, a glass of wine, and your juggs...

A boob by any other name....

To leer or not to leer? There is no question. 



david.gumbeedog
david.gumbeedog

This study is shocking...how?  If you don't breastfeed, they are just "ornaments" you know...

ZackSung
ZackSung

I'm tempted to say that this is another case of natural selection. Men will always be attracted by the physical features of a woman while women will always be attracted by the behaviours and actions of men. It's relative.  Just think that all this led to decisions that brought us to the present.

AlphaJuliette
AlphaJuliette

Yes.....shocking......that we men love to look at women's boobs.....just shocking.

More like confirmed!  :D

Ocsicnarf
Ocsicnarf

But do we need a study for that? Which One Comes now?

MichaelFreeny
MichaelFreeny

Quite a number of anthropologists agree that the human female breast was essentially evolved to be seen by males to get their attention, particularly to get it around from the rear approach to a front approach. Adult women are the only female primate that develops large breasts independent of pregnancy, so their size is not related to nursing. Modern women usually wear a fabric appliance  (bra) to make their breasts appear larger, more visible, and youthful. Curiously, some bra wearing women get upset when men show attention to these artificially enhanced assets.

Somebody had a great developmental idea!

reopentainment
reopentainment

@EricMantia I don't think women have permanently swollen mammaries... they swell after childbirth and then regress back afterwards

zeustiak
zeustiak

@david.gumbeedog 

A million(or billions really) years of evolution has trained us to pay very close attention to those ornaments.  

That or god told us to stare at them.  Whichever floats your boat.  

eagle11772
eagle11772

@AlphaJuliette Not true for all.  About 10% of men are gay. What about us gay guys ?  We prefer to look at other appendages. :)

Cloudjacking
Cloudjacking

@MichaelFreeny I disagree with those anthropologists because there are cultures where women will laugh at western men for wanting to give their breasts attention like a little baby.

DeweySayenoff
DeweySayenoff

@Cloudjacking @MichaelFreeny Mistaking cultural trends and mores with evolutionary pressures is a common error.

There has to be an evolutionary reason women's breasts develop as large as they do compared to all other mammals and primates.  The simple conclusion is that they attracted more choices in mates and the woman could then choose what she thought was the best of them.  Men, from the other side, wanted to mate with women who had larger breasts more often than smaller breasted women.  This would push the size of the breasts upward (relatively speaking) because more larger breasted women would have more offspring than smaller breasted women.  Those more numerous offspring of large breasted women would then have a greater chance to survive to pass on their mother's genes than would the fewer offspring of smaller breasted women.  The more males that are produced from a large breasted women who was mated with a man who preferred large breasts to smaller ones would creates more males with preferences for larger breasts.  The more females produced creates more females with larger breasts.  And so on and so forth.

It's pretty much reinforcement of a more desirable or successful breeding strategy trait, which is right up Evolution's alley.

But other reasons may exist - that a developed breast is physiologically easier on the system of a primate than an undeveloped one, thus allowing the woman to more readily survive pregnancy and childbirth.  But the fact only human females do this kind of thing argues against that necessity.

It may be a more recent adaptation as sexual preference sensibilities shifted when we went from hunter/gatherer to civilization-dwelling societies, because large breasted women would not be able to run as well as small breasted women to escape predators.  But once the overt threat of becoming lunch was replaced by civilization, breast sizes could be larger because more large breasted women were living to pass on their genes.

It's hard to say which is which.  At the same time, cultural attitudes toward breast size or male attention to them do not equate to evolutionary influences for their development.  The men are still obviously interested, or they wouldn't be ridiculed.

The cultural attitudes change.  The evolutionary influences usually don't.

wandmdave
wandmdave

@BobFromDistrict9 @DeweySayenoff While for the most part you are right there are a few things that have shown significant selection pressure in some populations since agriculture/farming began.  The ability to process lactose even into adulthood is one I can think of off the top of my head.

BobFromDistrict9
BobFromDistrict9

@TomNJerry17 @DeweySayenoff  

Large breasted women are more likely a product of a society with more food available. After all, a woman's breasts consist very much of fatty tissue. That is why women who are malnourished will lose breast size and when well nourished may gain it. 

BobFromDistrict9
BobFromDistrict9

@DeweySayenoff  

In evolutionary terms the change from hunter gatherer to agricultural is far to recent to be genetically significant. 

TomNJerry17
TomNJerry17

@DeweySayenoff

"Mistaking cultural trends and mores with evolutionary pressures is a common error."

Yes, indeed, it is. Let's not fall into that trap, shall we?

"There has to be an evolutionary reason women's breasts develop as large as they do compared to all other mammals and primates.  The simple conclusion ..."

The "simple assumption", rather. You state a problem ("There must be a reason ...") then jump straight to a conclusion without the bother of any supporting evidence in between. Question 1: *WHY must there be a reason?" Question 2: "WHY must your conclusion be correct, as against the twenty other reasons I could dream up?"

If your hypothesis is correct, it should  be easy enough to test it. For example, if large breasts attract more mates and lead to more offspring, let's do a study: how many offspring do large-breasted women have on average as against small-breasted women? Surely that information should be readily attainable?

Further, if it's true that large-breasted women reproduce at greater rates, then surely they should greatly outnumber their lesser-endowed counterparts. Is that, in fact, the case?

But even if we can find a correlation between breast-size and reproductive rates, that still doesn't get us to your argument. Studies, for example, have demonstrated a strong positive correlation between breast size and estrogen levels. Perhaps large-breasted women reproduce more frequently not because they're more attractive to men, but simply because they're more fertile.

I also see that the article notes that BOTH men and women tend to look at large breasts. Your hypothesis doesn't begin to explain that.