Toronto is #MoreThanFord

Canada's largest city has a famously crack-smoking mayor, but that's not all!

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Two Toronto art directors say they were depressed “that a city as great as Toronto has been reduced to an international punchline because of its mayor,” the inimitable gaffe goldmine and famous crack smoker that is Rob Ford.

But instead of sitting around complaining “aboot” it, these Canadians got to work making a music video that highlights the cool things about their great city, the website Agency Spy reports. They started a Twitter campaign and built a website to measure the success of their hashtag #MoreThanFord against #RobFord. And they also made this video.

Not bad, “eh?”

7 comments
RJWhite
RJWhite

"This video is private" ?!  Not terribly useful.  It was available yesterday.

beachstud84
beachstud84

You all are idiots. I'm a native Torontonian living in NYC. Yes there's definitely more to our city than this 3 minute video. Duh! If you had any idea how bad we look to Americans right now you'd be shocked! Americans!! Of all people. He's made us the laughing stock of North America. This video at least shines some light on some of our great attributes as a city. I commemorate those who made this. Kudos to a job well done to show Americans and the world that we are a great city to visit, have a good time in. Look at the bigger picture.

MilesVanF
MilesVanF

So....let's all ignore Rob Ford's horrible behavior and forget about trying to get him out of office - let's all go to a Drake concert instead. That sounds like something....Rob Ford would say. Sorry. Also, this is highly generic and wouldn't appeal to the average Torontonian. Well-intentioned, but no one will pay attention to this.

torontoproudcat
torontoproudcat

edit: Art Directors... not gallery.  Point stands. 


kittenb
kittenb

Meh. Well done on making Toronto look just like New York City I guess? There's also way too much Drake in this video. 

torontoproudcat
torontoproudcat

Though I really appreciate the efforts, I don't exactly find this representational of Toronto.  Where is Kensington Market, St. Laurence Market and Steam works? Where are the neighbourhoods, where are the parks, ponds, rivers and the lake?  Where is the nightlife, where are all the international exhibitions about anything from books to beers?  I love this city and I'm so proud to be from here.  But it's not because of the traffic at Dundas Square and definitely not because I'm obsessed with the sports that take place here (though I'm happy about that).  
Coming from the point of view of gallery directors, it feels highly lacking in cultural examples that really define this city.