Kmart Bell Choir Performs “Jingle Bells” in Boxers

New ad hits below the belt (in the literal sense of the phrase)

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First NBA players performed “Jingle Bells” by sinking three-pointers. Now, in “Show Your Joe,” a new Kmart spot advertising Joe Boxer, a bell choir performs the carol by… just watch…

Between the viral “Ship My Pants” and “Big Gas Savings” commercials, the retailer sure loves wordplay about bottoms.

WATCH: Kmart’s ‘Ship My Pants’ Commercial is Going Viral

WATCH: ‘Big Gas Savings’: Kmart’s Funny Followup to the Viral ‘Ship My Pants’ Ad