Evander Holyfield? Mike Tyson has something for you.
In a new Foot Locker ad campaign, boxer Mike Tyson innocently rings Evander Holyfield’s doorbell and hands the heavyweight champ a box, saying, “I’m sorry, Evander. It’s your ear.” Then the old boxing rivals hug it out. While in reality Holyfield had his ear sewn back on hours after Mike Tyson bit it off during a 1997 boxing match, the moment in the 60-second TV spot, is strangely poignant.
The ad, which premiered on ESPN as part of a week-long sneaker promotion, is filled with moments sure to get sports fans nodding along with a knowing grin. There’s Brett Favre, the former Green Bay Packer, New York Jets and Minnesota Vikings quarterback who is notoriously bad at staying retired, turning down a second helping of breakfast. “It was great. But a man’s got to know when to walk away,” says the QB. There’s Dennis Rodman buying a one-way ticket to North Korea as the ticket agent gleefully shouting, “Whooh!” Then there’s Tyson returning the ear, just in time for Christmas.