How Far We Haven’t Come: All of the Terrible Ways the Media Treated Women in 2013 in One Video

This supercut proves we still have a long way to go when it comes to gender stereotypes in media.

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When it comes to the portrayal and treatment of women in the media, we’ve come a long way since the Mad Men era. And yet, in 2013, it’s still not unusual to hear messages like “I’m not saying she deserved to be raped, but…” or “Women just aren’t as good at math as men” crop up on the web or on TV.

The Representation Project, a 501c3 nonprofit that aims to challenge gender stereotypes in media, created the above supercut to show just how pervasive sexism still is in the media.

We’ve come pretty far, but not far enough.

490 comments
NoahLessner
NoahLessner

Some of this is how women have failed society, as women have objectified themselves as sex objects by doing these commercials.

coralieadams
coralieadams

The comments on this video just prove the video's truth even more, all of these views which blame women for their sexualisation in media are furthering our victim blaming society. How is it a woman's fault if she is brought up in an environment where she is taught that her main asset is her body? How is it fair to blame these women for being exploited by men to sell their product? Yes, these women did consent to these adverts but only because so many of them are taught that their self-worth should be dependent on how good their body is. How can you blame these women for wanting to earn money like everyone else? Should we not blame society for making this route of selling their bodies for men's enjoyment a viable career path? 

Yes, men too are objectified and can be targets for sexism, but do we not want to live in a society where we are all equal and not treated as objects for sexual satisfaction? Those women do not deserve to be portrayed as simply sexy and attractive, they have personalities and lives which are ignored because of their objectification. 

If you find yourself disagreeing with this video then I think you need to take a long look in the mirror and realise that you are perpetrating this degrading patriarchal society.

JAkE_MeH
JAkE_MeH

Ok...... so someone took the time to make a video of how women are represented in the media. I am sure that the same video can be constructed of how men are represented in the media. This is just a feminist attack for no apparent reason, and for the half naked women that appeared in this video am sure that it is there choice and CAREER. They are paid to show their naked bodies through choice. If women have a problem with that, then women should stop other women from putting themselves in that situation. finishing with mans favorite sentence............ THIS ISN'T MY FAULT.

WilfTarquin
WilfTarquin

Man, I love how Newsfeed always attaches comments to the wrong articles. It makes reading the comment section so much more entertaining.

StephanWalliser
StephanWalliser

Lol its funny how they manipulated what everyone says,

In doubt everything he said was  "I dont say she deservered to be raped , but..." that was altered we dont know what the guy said, also when the other one said " we have women giving us directions" that was altered as well, your just making a coctail of misinformation , and manipulation.

swesleymcgranor
swesleymcgranor

Women are designed for patriarchy and sexual activity. It is the Christian aptitude that counts in keeping them from tyranny's exploitation and manipulation.

ToddMilne
ToddMilne

Seriously? That was 50 years ago, equality is better

Why wouldn't you blame the women who signed up to be in those commercials? Dumbest statement and video ever. Call me sexest

Noa
Noa

Sorry, but I do not agree with the message in this video. You are saying we have not come far enough but isn't the fact that artists like Rihanna, who was in the video, can be freely as provocative as she wishes to be without having to face harsh criticism from society? Is that not what feminism is about, not being limited to that "stay at home perfect wife" stereotype but rather freely going after our goals and taking an equal stand to men? I mean, men can be as sexual as the want to be without getting any sort of negative feedback until it really reaches a tipping point and I believe that we have come a far way, if female artists do wish to portray themselves in that way and not be treated condescending in a to the men who do so, too.

PeterHall
PeterHall

Pfff! Does anybody bitch about the way men are portrayed by pop culture? Hell no, men are always portrayed as lovable idiots, or as jerks, and if a man is smart, he's either a bad guy, or a total sexually unappealing geek.

By the way, pop culture didnt fail women at all. All those ads that supposedly objectify and sexualize women, were done in full knowledge and consent. Those women got paid good money to do what they did, you might think of it as prostitution, but they did what was right for them. Dont get your panties in bunch and lighten up

magnifista
magnifista

The web is like an alternate universe. It consists of "studies", "facts", "analyses" that conclude the opposite of what we know to be true in REAL, three-dimensional life.  If we are to believe so much of what's on the web, we would be deluding ourselves. We all know men commit much more violent crime than women; yet, many people tell us to believe that women are more often perpetrators and not victims of domestic abuse. So, men are 4x more likely to violent crime, yet, suddenly women are the perpetrators in the house! Right? Right. Not!  


And, here's how this ridiculous claim began that is now all over the internet:  There were a bundle of surveys sent to adolescents, (of all people!)  What these surveyors did, was send surveys to adolescents at universities and asked them to fill in the tiny bubbles for how often they hit their significant other and how often they were the victims by their SO. Context and self-defense were not considered. Using the CT scale, which has been hotly debunked (by true experts) for use in DV statistics, they made this ridiculous assertion.


All scientific, clinical evidence shows that women are the victims, not perpetrators, in a very high majority of cases. They are also battered and killed by their partners at much higher rates. (There are exceptions to every rule, so I don't want to hear about your Aunt Bee who hit your Uncle Remus over the head with a skillet for eating the big piece of chicken every Sunday. I also believe this violence by men is committed by a tiny percentage of men and that it is that aggressive side of them (not violence per se) that is responsible for so much good we have in the world. Aggression is necessary,)


We are also to believe that women are paid as much as men, and in many cases more than men. Again, a shaky "study" done by some website. This site asked its members to take part in a survey on which it asked questions like how much you make, what job title you hold, and what gender you are. It wasn't difficult to tell what the survey was about, and we all know that people on the internet can remain anonymous. We also know that anonymous people are more likely to do sneaky things like skew data with lies to support some bias. Thirdly, we know that it was not a scientific study nor good sampling of the population as a whole. At all. 


Now, here in the comments (even by obtuse women!) people suggest  that women are not pervasively used as objects for sex (or something else) in media. Hmmm. I think most of us know the real truth in the real world.



AriFisher
AriFisher

I wonder how many men were killed this year compared to the women for being women.

JessicaRamirez
JessicaRamirez

Ya know guys, sorry to say but women aren't exactly victims here, neither are the men. but they let themselves get walked all over.. Men need to chill it too and recognize that women are in politics/news/etc and as much as they like it or not women  are here to stay. 


And all this sexiness in the media Who the hell is STUPID enough to believe that sex sells?? it doesn't sell, ppl just think it sells. I mean if u see a chick on a beer commercial r u really going to buy that product just because a half naked over sexualized chic is hanging all over it?? lol Women over sexualize themselves and men think just about capitalizing on that -so they run with it.. Sorry to say but women do it to themselves. 

Same with endorsements - are ppl really that naive to believe A PAID ACTOR/DOCTOR/MODEL that the product/service that they're endorsing is all that they say it is -- if it were, they wouldn't need to pay ppl, the product would sell itself. 

So do I feel sorry that the media over exploits this? ABSOLUTELY NOT!! Am I appalled?? Yes!

AlexanderRykerSexton
AlexanderRykerSexton

The comments on this page are sickening. It's like it's drawn out all of the misogynists and gotten them to start yapping, spewing their hateful garbage for everybody to see.

ElkeStreit
ElkeStreit

Congratulations for the initiative. It's a shame the examples given are left biased, since Sarah Palin has been far more a victim of sexism than any of those mentioned on the video.

RaymondOgilvie
RaymondOgilvie

How dare they present women as sexual beings! Women must be presented as asexual! That's the only way their representations can be considered respectful!

EdwardErlikh
EdwardErlikh

The justice system is completely biased in favor of women. Men never stand a chance, ever. Women can bitch nonstop and blame their period, men can't. Women can beat a man and walk away like nothing happened, men can't.

In short, women have a ridiculous advantage in life and still it's not enough, they have to squeeze men for everything they are worth.

The women is never at fault, it's always the men. When will women finally take responsibility for their actions? Maybe that will be the day you girls get power and wealth. 

RamyaBajaj
RamyaBajaj

This is absolute crap, 100 times more explicit videos and pictures are in circulation but no one bothers because it is men and boys. Stop projecting womanhood as victimization of a gender. Men are 100 times more in the receiving end of abusive ads and videos.

katesth90
katesth90

The female body is undeniably appealing -- sexually, aesthetically, and symbolically -- to people of all genders and orientations, and has been for thousands of years. There is nothing wrong with celebrating the female body as something worth appreciating; however, celebrating it as a manipulatable object symbolic of submission is dated and immature. 

I think some of this criticism is slightly out of place. The reactions to the Blurred Lines lyrics were (in my own opinion, of course), over the top. The song is clearly about dissing some girl's current boyfriend, who treats her like a boring fancy "square" girl, and claiming that "I" (the singer or whoever) could show her some more fun (through drugs, partying, wilder sex, etc.). I see no implication of rape in the song whatsoever. Although one could suggest its sexist nature, it is important to consider that within the wider scope of music and music videos. There are songs and videos that objectify women in ways significantly more terrible than songs like Blurred Lines.

In my opinion, a much deeper issue lies in the way women or female-identifying people are treated when they have power, or when they try to rightfully exercise their power. Often, this is met with claims of "hysteria" or laughed away by others who in reality feel their power is being challenged by the notion of a woman having and/or exercising power. Furthermore, the idea of looking, acting, or feeling like the stereotypical "female" is culturally upheld as degrading or embarrassing. We can see this in the supercut with military personnel feeling embarrassment over their clothing being "girly". If female military personnel were asked to wear "manly" clothes, the response would not be nearly as negative and certainly would not warrant news coverage.

These types of subtle sexism sometimes go under the radar because they avoid direct attacks on women and instead use sympathy-attracting emotions such as embarrassment or humiliation in reaction to being treated like a female. This consistently reinforces a subconscious notion that being female or identifying with females is embarrassing, submissive, humiliating, degrading, annoying, etc.

As far as overly feminist or "feminazi" responses to these instances, I think we need to be considerate of both sides. Responding to injustice with equally or more extreme attitudes and actions does not usually get us the results we want. Women also need to be careful of the unfortunate catch 22 existing within female stereotypes...responding to sexism with extreme outward expressions of anger will likely reinforce the sexist stereotype of "hysteria". Those who support sexist ideals wait for such opportunities to say "See? Women ARE hysterical!"

We also need to recognize that a huge part of being male/identifying with males is the unfortunate, culturally-imposed necessity to define oneself and consistently prove one's masculinity. The easiest and most common way to "prove" one is a heterosexual, strong, capable man is by expressing a distaste for homosexuality, weakness, and anything related to femininity (other than heterosexual sex). Men are easily chastised by other men if they show signs of support for women's rights or the rights of non-heterosexual human beings. This is absolutely twisted and wrong in its own way, but this aspect of our culture is deeply intertwined with sexism against females, and we should be considerate of this as well.

Overall, I strongly support this supercut and The Representation Project, in that the main goal is to raise awareness. Many of the underlying issues with sexism against women involve ignorance or denial, which lead to people unknowingly or casually supporting the continued negative objectification of women/female-identifying people.

BI05Gameplay
BI05Gameplay

First of all i would like to apologize for my english. you have been warned.

There are a lot a sexism towards males as well, a lot of angry feminists(i don't know what to call them but they call themselves this) that are not for gender equality but instead want to be the ones that are dominating which won't solve anything at all! I am 100% for gender equality but we still need to use males and females strenghts! i think that there should be almost none female firemen because females don't naturally have the same kind of muscle power. their power lies in there head! Men should do a lot of heavy work and females should do a lot of the thinking. but then this should be split kind of even. hope you get what i mean by this and let's make feminism something positive again! femenism is about gender equality! EVERYONE CAN DO IT!

LaurenDale
LaurenDale

 Justin Timberlake's video for Tunnel Vision was not exploiting women. It was done with grace. The difference between "Blurred Lines" and "Tunnel Vision" is that one is about infatuation and the other is about manipulation and rape. Female nudity doesn't automatically mean exploitation, and in fact making that claim - that every time a woman takes her clothes off for a camera it's because she's being exploited - THAT is just as sexist as what you are petitioning against. I can not be the only one who sees this.

stephanieskymckinley
stephanieskymckinley

Yeah...I gave up on expecting anything after the left went psycho over Palin. I wasn't even a Palin fan ... Its just when the people you believe in turn out to be worse than the people you don't believe in, your world gets rocked. And not in a good way.

lordofthefly
lordofthefly

So how does Time come to terms with its handling of topics and photos wrapped to conceal sexism and pandering - e.g., the cover photo of the mom nursing her 6-year-old son? That was pandering by Time. In fact, the video of sexism in 2013 is pandering and is sexist, when you could just as easily have listed the sexist images rather than showing them. 

Ferrett
Ferrett

Women are not exploited. When a woman appears in a video wearing nothing more than a flesh-toned thong, it was a choice. I have never once in my 43 years felt like I could not secure employment or have credibility if I didn't take my clothes off. I believe that the majority of us are given choices. I feel that if you believe in yourself that you can go great distances. I work in a corporation where the people at the top, are women. In any job I've worked in, I can say without a doubt that pay equity was a factor and those seeking a promotion whom had the credentials got the position fairly.

TheLibertarian
TheLibertarian

"I’m not saying she deserved to be raped, but…” No one says this outside of your paranoid delusional mind.

TheLibertarian
TheLibertarian

Tell you what--when a panel of male hosts and an entire male audience laughs and cheers on a man who cut his wife's breasts off for asking for a divorce and kicks to the vagina are considered comedy gold, I'll believe the media hates women.

Bullsgt
Bullsgt

Once we start treating gender bias like racial bias (anyone remember Jimmy the Greek?) the news media and other social commentators will start to behave.  Then the networks and studios will change. 

The average person will always harbor their own biases and these should be addressed in the education of our children. 

But the unfortunate truth is equality is solely reliant on our current civilization. 

rohit57
rohit57

One of the fundamental things about America is that women have a right to complain and men just have to "bite the bullet" and "take it like a man".

For example, 81% of suicides among young people are male.

There are 99 men on death row for every woman.

LBJ sent more than a million men forcibly to Vietnam and 58,000 never came back.

If he had killed 58 women he would have been impeached.

So Jessica, do complain.  You are only exercising  your rights which America has given you

ellie_12345
ellie_12345

@Noa   Whilst I think that women have every right to their body (and I really dont want to sound like a prude here), I really don't believe people like Rhianna or Miley Cyrus are positive influences to young women or the female cause. They use their bodies in a way they think is empowering to women, however they are merely indulging male fantasies by acting the way in which men want them to act whilst simultaneously projecting the idea to young teenage girls that you need to be overtly sexual and attractive to succeed in life. Why not encourage young women to use their brains instead? Please watch this video, I think she really hits the nail on the head


http://www.theguardian.com/media/video/2014/apr/02/miley-cyrus-criticism-reaction-terrifying-jameela-jamil?CMP=twt_gu


Kathleen_in_NZ
Kathleen_in_NZ

@PeterHall  Paid good money by whom???


If you want to look at this as a power and control game, men own the world media.


Yes we are making a living, by whatever means is available, but it doesnt change the fact that the media still represents women in a very narrow and subservient manner.


But since you have so eloquently directed us not to get our panties in a bunch, and not object to being objectified and demeaned, I guess I should just shut my mouth and make you a sandwich... right??????


TheThinker1
TheThinker1

@JessicaRamirez  I couldn't disagree with you more Jessica. Sex DOES sell. Let me ask you, when was the last time you saw an advertisement for Axe body spray without a female going crazy for the man in it? The truth of the matter is, using sexual themed commercials/adds "plants seeds" in the heads of the viewers. You make it sound like it is very direct, however it isn't. Obviously if someone sees an actor who is very attractive in a add they aren't immediately going to go out and buy that product right away. Companies subtlety put social cues in their adds, hoping you will find more appeal in their product.  For example, there are cell phone adds that involves women (or just attractive mates in general) choosing the guy who has the "coolest" and "most up to date" technology. This kind of marketing tool is used in other scenarios as well. Such as a clothing line using thin, beautiful models to advertise their clothes, suggesting to other women, "Buy our clothes, you will look pretty in them!!"

JasonProctor
JasonProctor

@LaurenDale That's completely paralogical that "The female nudity with GRACE is different, and it doesn't mean exploitation." You can't look at a nude woman with the eyes of a man, because you are a woman. I think sometimes there is a lot of exaggeration in some women's words when it comes to feminism.

karlatab16
karlatab16

@Ferrett I completely agree! No one can help if you are born with biology in your favor as well. Sex sells depending on the industry you work in. It not only is a tool for marketing to men, but women just the same. There will never be a time where sexually appealing women go out of style and thus, viewing sexuality in the entertainment industry is simply the way it is, people need to get over their personal self hatred of their bodies. At the end of the day, in the "realm" to which you speak, @prtoonice , a woman's mind will hold her position as well as determine her pay. Her ability to work, her ability to think, and be capable is what an employer ultimately cares for. Hating beautiful women is a huge issue in our society, because of these types of incorrect ways of thinking of sexuality. I am a biologically above average attractive woman. I cannot help that. However, I also am well educated, and use my brain rather than my face to gain superiority in the work place. Nevertheless, because of all the sexy woman haters out there, claiming to be feminists, because of my sexual appeal I am some how the enemy. @prtoonice If you were born with a undeniable sexiness, perhaps you would think differently about how the media portrays women. The media is simply tapping into our inner primal nature longing for biological perfection. Rather than hating the women in these videos or the media for presenting them, we need to turn our focus else where in the fight for women. This is a total waist of energy and effort. 

prtoonice
prtoonice

@Ferrett You must live in a land of rainbows and unicorns too! Wake up and look around outside your place of employment and next time your traveling around our realm, look to see who occupies the lower pay-scale jobs.

JodiRivesMeier
JodiRivesMeier

@rohit57 @rohit57And allllllllllllllllllllllll of those things are a direct result of patriarchy--which hurts everyone.  Women are not doing those things to men--they are doing them TO EACH OTHER and to themselves in response to the rigid gender roles and expectations patriarchy--which was established by and is supported and venerated by men, especially men in positions of power--requires of everyone.  Men made this bed, now if they don't want to lie in it, they have to fight against it and--and this is the harder part--give up some of the privilege that goes with it.  See, patriarchy screws everyone--but men get the benefits at the same time.  Get rid of every woman on the planet, those things you mentioned don't go away.  Get rid of patriarchy, fix all those things you mentioned.  It's just that simple.  Now, you've laid out the problem as you see it, and I've laid out the solution.  What are you prepared to do?

lazerfang
lazerfang

@TheThinker1 @JessicaRamirez  When it comes to the question "does sex sell", sorry Thinker, but Jessica is factually correct. Multiple studies on sex in advertising have shown repeatedly that sex actually makes product brands and producer's corporate names and logos much more difficult for the human mind to recall. This actually goes for either sex. It is true that sexual cues will have more eyes glued to the screen/billboard/magazine, etc.,but when sex is used in advertising, it cuts men's brand recall ability to just 10%, women just 50%. Even a study of sex in beer ads showed that it did nothing to increase consumer recall. Sex actually has a numbing effect on the brain in this area...http://www.emergencemarketing.com/2005/10/25/sex-in-ads-does-not-sell/

brenna.g
brenna.g

@karlatab16 @Ferrett @prtoonice  Hello. I too was born with an undeniable sexiness. I do not think differently about how the media portrays women; I agree with the video. I do not think you are the enemy because of your sex appeal (and I just asked my ugly friend next to me, and she also does not believe that you are the enemy because of your sex appeal. ) 


I do not believe that the media is tapping into our "inner primal nature longing" (did you mean natural? I am honestly asking) I believe they are making money. And – as often is true when people put making money before all other things- they are willing to hurt people to make their money.


It is not a waste of time to question what images, messages, implications, and advertisements we are being bombarded with every day. 


I might even go as far to say that is an “inner primal nature longing” to question what we are told, to put together meaning from patterns, and to seek to understand out identity in the collective.


lordofthefly
lordofthefly

@prtoonice @Ferrett 

There are legitimate reasons women are not paid as much as men:

They often don't pursue education in the highest-paying industries (finance, science-related), or they don't pursue high-paying artisan skills and training (carpentry, electrical).


Women have babies, often out of wedlock, and this becomes a barrier to their getting ahead. They often aren't financially prepared to raise children. Their opportunities of getting ahead are diminished, but their chances of being in poverty rise.


Women have children and quit good jobs to raise them. When/if they return to the workplace, they expect special consideration and mommy privileges. I've never figured out why they do.

RobMichael
RobMichael

@JodiRivesMeier @rohit57 Ah yes, the undefinable patriarchy. Why not. An argument filled with crude assertions about patriarchy hurting everyone but benefiting men. I am not sure how the hell it benefits men while hurting them. 

What is the privilege men gain? 

TheLibertarian
TheLibertarian

@JodiRivesMeier @rohit57 You act like ALL men have some hive mind and are in control of everything.  The average joe has as much voting power as the average jane.  Also, would be nice if feminists for once actually provided an example of this "privilege" instead of expecting us to just buy it with no evidence, and it's rather convenient how they NEVER speak up when "patriarchy" benefits women.  NEVER.

GigiMegganBishop
GigiMegganBishop

@lordofthefly @prtoonice @Ferrett wow....  :/ .. women should apologize for having to populate the world... what the hell are they thinking trying to provide for their families at the same time, while doing twice the work.  

NotYouJustMe
NotYouJustMe

@lordofthefly @prtoonice @Ferrett Yep, a moron.

shiskii
shiskii

@AnnikaDesai @TheLibertarian @JodiRivesMeier @rohit57  Young women earn 8% more than their male counterparts. Women are also admitted to and graduate from college and post graduate studies at a much higher rate than men. Men still rule the executive office only because more men choose to stay until they get there while most women choose to quit to start a family. You talk about sexual liberty and then shake your head when someone like Miley Cyrus uses that sexual liberty to sell more albums. I'd be more likely to believe that the media hates men, considering it's quite common to see a man being hit by a woman, or ridiculed for being stupid or inept. 


And let's talk about female privilege... did you know that 1 in 10 women will be a victim of violence while 1 in 4 men will experience a violent act against them?  Yet, who do we need to protect and empower? Yeah, that's female privilege.

Skewer77
Skewer77

@AnnikaDesai @TheLibertarian @JodiRivesMeier @rohit57  Higher Salary has been debunked many times over and over again. Quit using it, just makes you look more brainwashed. Sexual liberty: tell me how passing laws is going to help people think differently? Physical liberty: If a man dresses in droopy pants he gets hated on, if he ever dressed as revealing as women will then he's gay and it's disturbing just like Miley Cyrus was. Actually men are usually out working so that lazy crap doesn't fly. Also single men will cook for themselves but women usually have the courtesy to cook for their man with no complaints. Women flirting is also seen as admirable. Want to know why? Because women don't do it! I have never heard a man complain if a woman was flirting with him. They usually like it.

AnnikaDesai
AnnikaDesai

@TheLibertarian@JodiRivesMeier@rohit57 

Examples of male privalege: Higher salary, better chance of progression in employment, sexual liberty (freedom to have sex without accusations), physical liberty (freedom to dress as he wishes without accusations), freedom to be lazy/selfish without it being a negative (men don't cook, men don't do domestics- if he does he's a god, if he doesn't then he's just a man). Flirting to get what he wants is admired- having women all over him makes him a god.

Female privalege- Although there is a risk of rape (but I suppose men have this too), people are more likely to help women. A hitchiker, broken down vehicle, etc.