This Is The Color of the Year for 2014

According to Pantone.

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AP / Pantone
AP / Pantone

Pantone has announced “Radiant Orchid” is the color of the year for 2014, succeeding 2013’s color Emerald.

Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement that the color of 2014 is “an invitation to innovation” that “encourages expanded creativity and originality.” She also claims it’s a color that Michelle Obama often wears and notes designers like Max Mara, Marc Jacobs, Salvatore Ferragamo, Ermengildo Zegnahave have been incorporating orchid hues into their collections in the past year, the AP reports.

Pantone officials picked “radiant orchid” based on extensive interviews with industrial and fashion designers worldwide about what color they plan to use in upcoming seasons as well as sales of “color swatches,” according to theĀ Wall Street Journal.

So if there was ever a perfect time to buy orchids or sport the color, it is today.

MORE: Emerald Is Pantone’s 2013 Color of the Year