Uh Oh, SpaghettiOs: Company Pulls Pearl Harbor Tweet

Says cartoon noodle holding American flag was meant to "pay respect"

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Corporations should know it’s best to leave American tragedies out of marketing promotions (see AT&T’s 9/11 blunder), but apparently Campbell’s soup brand SpagettiOs thought it would be okay honor the 72nd anniversary of Pearl Harbor by featuring a cartoon noodle with its tongue hanging out, proudly holding the American flag. Good idea? Bad idea.

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Social media fired back with an outpour of criticism from folks who found the ad distasteful and disrespectful. The brand has since pulled the tweet and issued an apology.

5 comments
lpeharborsh
lpeharborsh

12/7/41 was a tragic day in American history - certainly not something that anyone will or would've said " that's hmm hmm good."   I certainly do think that the intent was good - just probably not the right positioning with Dec. 7th in my opinion.

sallyedelstein
sallyedelstein

Can we expect a cute piece of macaroni to commemorate 9/11 in the near future? Just as 9/11  is a marker for this current generation, and November 22 was for mine, Sunday  December 7, 1941 was a where-were-you-when-kind of day that was seared permanently in the memory of the greatest generation, including my parents.

That weekend it was just 15 days left till Xmas and folks were out doing their shopping. Like most Americans my mother and her family did not expect to be at war the next day or the next week or even next month but they knew it was inevitable.
A look back at that weekend http://wp.me/p2qifI-1T6

MarylainFitzgerald
MarylainFitzgerald

They were trying to do a good thing, and the mascot they used is one that has been recognized for many years, get over your dumb selves. I agree not the best ad but at least they took the time and effort to pay their respects, what did you do?? 

Chosun1
Chosun1

It's not the best ad/commemoration ever.  Nevertheless, I think people are just looking for excuses to be offended.  I'm so tired of America's overly offended culture.  

flannels
flannels

I do not see anything wrong with Campbells using a very recognizable character that we all know and love, to help us to remember the day and to realize that as Americans we don't forget our loved ones lost and we will not be knocked down, but we get up even stronger and we survive. They were not doing anything of malice, they were just remembering the day along with everyone else. Now, I'm going to move a different direction, how many people did you see having fun, laughing, talking on their phones, enjoying the day, ect, ect, were they not supposed to live their lives, were they supposed to sit home and mourn, no, we as Americans move on, we remember and try not to let it happen again, and that is all that the Spaghetti O man was doing.