The 50 Shades of Grey Empire Now Includes a Lingerie Line

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Add this to your gift guide. A Swedish retailer has teamed up with 50 Shades of Grey author E.L. James to design a collection of underwear that includes bras, briefs, negligées and stockings.

The line comes in shades of gray, black and red, and was launched in November, reports the Wall Street Journal. Oh, it also features a black mask, as well as the gray tie that inspired the series’ name. Here’s a sneak peek:

But despite the series’ racy reputation, the lingerie is decidedly tame. “We did not for a minute think about domination/leather aesthetic,” a spokesperson told Fast Company. “Our collection was inspired by all of the million female readers of the Fifty Shades of Grey trilogy, what we imagine they would wear and feel sensual in.”

James has already pulled in nearly $100 million this year, and she’s poised to continue earning thanks to the upcoming film adaptation.

[Wall Street Journal]

3 comments
deconstructiva
deconstructiva

Alas, it looks about as exciting as the books.

Fail.

MichaelDowling
MichaelDowling

My grandmother might have worn those knickers! Fail.