American Apparel’s Mannequin Pubic Hair: More Stunt Than Statement

Feminist manifesto or Dov Charney approved marketing ploy?

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People clogged the sidewalk on Lower Manhattan’s East Houston Street to get a glimpse at a surprising sight from an unsurprising source.

At 3am Thursday morning, American Apparel gave its contemplative batch of lingerie-wearing female mannequins a new look: fully grown out pubic hair.

The move has been embraced by some and chided by others. Media Bistro’s PRNewser mockingly tweeted that the mannequins have “grooming issues,” an attitude that (for those wearing rose colored glasses) might be the reason why American Apparel did it in the first place. Others suggested the mannequin merkin could be a solidarity cry, a public statement that American Apparel stands with the growing movement of pubic hair acceptance. The New York Times’ T Magazine recently ran a piece calling for the “return to a more natural state,” supported by celebrities including Cameron Diaz and Gwyneth Paltrow.

Either way, it’s in line with the chain’s past messaging. “American Apparel has always been a company that celebrates natural beauty,” the retailer’s visual merchandiser, Dee Myles, told Styleite. Indeed, pubic hair appeared in a somewhat controversial 2011 ad, and can also be found throughout American Apparel’s NSFW website. (Although, as PolicyMic’s Julianne Ross quipped, “Nothing like skinny white plastic dolls to celebrate natural beauty.”)

Of course, because this is American Apparel—a company known for its attention-seeking gimmicks, many of which involve uber-sexualized young women—it’s hard to see this statement, whatever its intentions or conversation it prompts, as anything more than a publicity stunt. And apparently, American Apparel agrees:

20 comments
amandastok
amandastok

If a girl/boy doesn't want to have sex with you becase you have pubic hair, strech marks or whatever other "problem" that your body has, she/he's not worth it.

OndreijSchevchenko
OndreijSchevchenko

SURE, if you're not into sex, fine don't shave, some people find sex unsatisfying. It takes some effort, like when a man shaves or waxes, but it's worth it. When you grow up and know what you're doing, seeing your partner dizzy - that adds to the enjoyment exponentially. It doesn't always have to be kept up, but like getting a haircut (I don't always get one when I need one) why not look extra nice at times.

"Oh, I don't like sex, it's only for the procreation of an expensive stroller to use as a weapon against other people on sidewalks. That esteems me." - pathetic. Stay ignorant, goofs.

Albert_Zoll
Albert_Zoll

What a refreshing view !    

I hope it can spark the change in current absurd trend to remove woman pubic hair. 

Bald women crotch is as much sexually attractive as bald head and no eye-lashes or no breasts !

It is unattractive, because it looks like in prepubescent child (which shouldn't be attractive to normal male), and men brains are wired to sexually react on sexually receptive females (after pubescence) having their pubic hair as sign of their  sexual readiness.


There is no better turn on for a normal man than the natural look and natural smell of these parts.


Ladies, don't shave !

seeseebutler
seeseebutler

Billions of men in the world shave their faces everyday to please women. Our evolutionary trajectory renders body hair less attractive. Heck, I even trim my pubic and chest hair now and I am a man. Get over it women and take care of that unsightly bush.

GuoLiang
GuoLiang

Feminists promote ugly things simply because they're rebelling children inside


TAKE THAT FASCIST BEAUTY STANDARDS

bushwhacker1
bushwhacker1

And I thought George W was the worst bush I'd ever seen.  OMG.


c.doussou
c.doussou

ugh im a woman and i think it is gross and unsanitary. All i can say is all who disagree, menstrual cycle and that bush. At least trim. 

JohnMartein
JohnMartein

Once upon a time not too long ago an Arab Prince owned a mansion in Beverly Hills CA surrounded by statuary of male and female figures upon which he painted pubic hair. You can imagine the uproar that caused. 

WilliamBramblett
WilliamBramblett

Needs a hedge trimmer.  No woman would walk around with that huge bush hanging out of her panties!

BreakingVeryBad
BreakingVeryBad

It could be worse. At least there are no tattoos on the mannequin. Talk about media , Hollywood and advertising shoving tattoos down our throats. No wonder why our country is going in the toilet. I certainly welcome pubic hair over body scars. 

heiltitler
heiltitler

That bush looks like it eats more than the mannequin

SJung
SJung

@amandastok  Quite a bit of delusion there, amanda.


If they don't like the way your body looks, it's because YOU'RE not worth it. 

mollyboots99
mollyboots99

@Albert_Zoll Finally a man with common sense, I wish all men thought like you. It worries me when men want women to take everything off as the last time we looked like that we were 9 & waxing hurts like hell.  trimmed is fine but not all off. Do you know how long it take women to do, legs, arm pits, pubes, eye brows & the pain,  omg! 

amandastok
amandastok

@seeseebutler  Are you kidding me? "Billions of men in the world shave their faces everyday to please women" point 1: beards are for many women really attractive, but boys don't have to shave THEIR LEGS, ARMS, ARMPITS, MUSTACHE OR ANY OTHER PART THAT THEIR FACE TO "PLEASE" A WOMAN. You're being pathetic and ignorant, and obviously you never treated a woman right.

EugeneFitzpatrick
EugeneFitzpatrick

@WilliamBramblett You have obviously never been intimate with European women or many American women who prefer not to alter their pubic hair to match the expectations of men. Often their underarms are just as natural, and to many men (myself included) quite attractive.

mollyboots99
mollyboots99

@SJung Its amazing shallow ppl like you ever get a shag. If a person loves you & wants sex, stretch marks, pubes etc won't make a difference. Most older women with kids have stretch marks, bodies change with age, how old are you sjung?  I will wax for a man ONLY when he waxes his back, crack & sack! trimmers are perfectly fine to keep neat without the pain.  @amandastok   

SJung
SJung

@amandastok @seeseebutler  

So? We would if an overwhelming number of women found shaved legs more attractive. Your argument is nothing but namecalling.