Airlines face a particular challenge on social media because, realistically, they have to spend the bulk of their time responding to customers’ complaints. Because seriously, nobody has more complaints than airline customers. That’s why Delta earns extra points for showing off an ability to keep its Twitter feed fun and entertaining for its followers — while still staying true to the brand.
Baby got back! We like big jets and we cannot lie, this 737 is ready to fly. http://t.co/N9BaWWi3SR—
(@Delta) July 30, 2013
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