If social media savant Cory Booker follows Hot Pockets on Twitter, then you know it’s on to something. The brand maintains a very light, playful tone, which works well since Hot Pockets are often associated with comedy.
Indeed, Hot Pockets takes sass to a whole new level by flirting with followers and layering tweets with sexual overtones:
@falIout You're just trying to get us out of our crisping sleeve aren't you?!😉—
Hot Pockets (@hotpockets) January 22, 2014
Up close and always IRRESISTIBLY HOT. http://t.co/ok68ZxmlZA—
Hot Pockets (@hotpockets) January 24, 2014
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