If social media savant Cory Booker follows Hot Pockets on Twitter, then you know it’s on to something. The brand maintains a very light, playful tone, which works well since Hot Pockets are often associated with comedy.
Indeed, Hot Pockets takes sass to a whole new level by flirting with followers and layering tweets with sexual overtones:
[tweet https://twitter.com/hotpockets/status/426101786865180672%5D
[tweet https://twitter.com/hotpockets/status/426780255312158720%5D