Its irreverent feed — one of the first to highlight Twitter as a branding tool — is the perfect companion to those massively viral commercials, earning @OldSpice more than 220,000 followers and a ton of positive press.
@Sunillin try Tinder.—
Old Spice (@OldSpice) October 31, 2013
It’s also highly skilled at sassing other brands, and boosting its own profile in the process:
Old Spice (@OldSpice) December 19, 2013
Next 1. Charmin