Its irreverent feed — one of the first to highlight Twitter as a branding tool — is the perfect companion to those massively viral commercials, earning @OldSpice more than 220,000 followers and a ton of positive press.
[tweet https://twitter.com/OldSpice/status/384822286336806913%5D
[tweet https://twitter.com/OldSpice/status/395706215923060738%5D
It’s also highly skilled at sassing other brands, and boosting its own profile in the process:
[tweet https://twitter.com/OldSpice/status/413750497628393472%5D