A good old-fashioned feud is always a great way for a brand to show off its sassy side — when done well, of course. In 2012, travel website Orbitz started a playful duel with competitor site Priceline. Orbitz ultimately ended the battle with this proof that the company’s spokesman, Walt, was game for anything, and that the company’s social media team was too:
[tweet https://twitter.com/Orbitz/statuses/264040621138911233%5D