You may know this microcar manufacturer from its epic Twitter smackdown in 2012 — a perfect example of how to address haters while staying on-brand:
[tweet https://twitter.com/smartcarusa/statuses/215199492465639425%5D
But its recent #smartWrapMe campaign was even better: urging followers to tweet selfies, then playfully mocking them with its own product.
[tweet https://twitter.com/smartcarusa/statuses/413068486835855360%5D
[tweet https://twitter.com/smartcarusa/statuses/413058597208072193%5D