McDonald’s Meets Moschino at Milan Fashion Week

Jeremy Scott's playful collection also paid homage to SpongeBob and Fruit Loops

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Tiziana Fabi / AFP / Getty Images

A model presents a creation for fashion house Moschino as part of the Milan's Women's fashion week Autumn/Winter 2014 collections on February 20, 2014.

Think haute couture is hopelessly out of touch with the real world? The new McDonald’s-inspired collection by American designer Jeremy Scott for Moschino might help banish your biases. Aptly described by Style.com’s Tim Blanks as “a mutant hybrid of Ronald McDonald and Coco Chanel,” the collection in McD’s iconic red and yellow palette came complete with Golden Arches-themed sunglasses, a french fry phone cover and a can’t-miss handbag embellished with an oversized M.

Scott’s love of junk food and pop culture doesn’t end with the burger chain, either. His colorful fall collection — which brightened up the largely somber color schemes shown by other designers at the show– included a range of attire modeled after other pop culture faves Sponge Bob and Fruit Loops. Attendees at his runway show, which included A-lister Katy Perry, were definitely lovin’  it.

Prices were not disclosed, but somehow we doubt there’s a dollar menu for those of us who actually indulge in the occasional Happy Meal.

Here’s a selection of Scott’s fall line:

Moschino - Runway - Milan Fashion Week Womenswear Autumn/Winter 2014

Victor Boyko / WireImage

Moschino - Runway - Milan Fashion Week Womenswear Autumn/Winter 2014

Victor Boyko / WireImage

Moschino - Runway - Milan Fashion Week Womenswear Autumn/Winter 2014

Victor Boyko / WireImage

Moschino - Runway - Milan Fashion Week Womenswear Autumn/Winter 2014

Victor Boyko / WireImage

Moschino - Runway - Milan Fashion Week Womenswear Autumn/Winter 2014

Victor Boyko / WireImage
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