Google Doodle? More Like Google Dude-le

A new report shows that women and people of color are rarely depicted in Google Doodles

  • Share
  • Read Later

SPARK, a “girl-fueled activist movement to demand an end to the sexualization of women and girls in media,” has crunched the numbers on the different types of Google Doodles that the company has published each year since 2010, and the results are kind of depressing. The cute little drawings take over the Google logo on google.com to celebrate everything from holidays to event anniversaries to the birthdays of important historical figures. But two groups they’re not really celebrating all that often? Women and people of color.

The report, which looked at global doodles–those that appeared worldwide–and total doodles, a figure that combined global doodles and those that only ran in a handful of countries–found that 80% of doodles were of men and 20% were of women. Meanwhile, only 22% of doodles depicted people of color.

Screen Shot 2014-02-27 at 1.29.36 PM

SPARK

Screen Shot 2014-02-27 at 1.30.14 PM

SPARK

Screen Shot 2014-02-27 at 1.30.06 PM

SPARK

According to SPARK:

We need to talk about why the numbers have been skewed for so long, and what it says about how we view history—whose achievements are important, whose achievements we celebrate, and whose achievements are erased. Google Doodles may seem lighthearted, especially when accompanied by quirky games and animation, but in reality they have emerged as a new manifestation of who we value as a society, a sign of who “matters.” Just like statues, stamps, and national holidays, you know that if someone is featured on Google’s homepage, they’ve done something important.

9 comments
JoPomaParker
JoPomaParker

Seriously? This is unbelievable.....I can't believe the level of ignorance seriously this is news??? There are way more important things going around the world in our backyards and your worried about the stupidity of a site that puts out little tidbits of accomplishments of famous people in the past.  I find it quite fun to see the interesting little info and think cool this has nothing to do about racist and offending If these "groups" have nothing better to do than to sit and make graphs as complaints about being offended or it being racial  why don't you get off the computer and do something to accomplish something you too may be on here one day   WTF grow the hell up already  Good Lord.....

triune
triune

Perhaps if all the other groups as compared to white men accomplished more things in the history of the world, they would be more prominently featured :)

tsuzuki
tsuzuki

I think most people are aware of the racial inequality and just accept it because there's nothing you can really do about it. Hell, there's even an Android app to help you Anglicise your name (search Anglicizer on Play store) to level the playing field when applying for jobs.

HaykHovhannisyan
HaykHovhannisyan

Google is a fact based analyzing company. And this chart is juat coming to prove one more time that for centuries woman and other social group have been kept away from contributing to the sociality equally. Advocating for more doodle about women and colored today basically means advocating to distort the past realities, when anfortunatly women and other social groups were not allowed into schools, legislation bodies, and hence had less chance of contributing. This statistics is a good summery and reminder of a non-to-be-proud-of past, but criticising and requiring to change will only provide distorted reality of the history of social developement.

DanBruce
DanBruce

Women of real importance would not be wasting time analyzing doodles. Of course, anyone of real importance would probably not be reading about unimportant feminist doodle counters on TIME, either.

triune
triune

@HaykHovhannisyan  requiring Google to do racial quotas for its Doodles is ridiculous! Other groups as compared to white men need to contribute to society more!

idonthavetimeforthis
idonthavetimeforthis

Google Doodles, as silly as they sound, offer an almost effortless way for millions to learn about significant people in history. Innumerable "women of real importance" (and anyone else who isn't a cishet, well-off, white male) have (had) to spend their time fighting for acknowledgement, respect, and room to speak anywhere they're able. With marginalized groups being increasingly disregarded by America's history textbooks, Google Doodles could become a powerful tool if enough people demand it, and that begins with criticizing the "gender and racial inequality" publicly. 

DanBruce
DanBruce

@idonthavetimeforthis And one twerk from Miley Cyrus can undo it all. There are more important things than doodles on which to focus attention.