Arby’s bought the oversized brown fedora that Pharrell Williams wore at the Grammys for $44,000 on Sunday, just before he performed at the Oscars in a black version of the signature Vivienne Westwood hat.
The singer, who was nominated for an Oscar for Best Song with Despicable Me 2‘s infectious “Happy,” tweeted:
And the fast food chain responded:
The hat went viral after Pharrell’s Grammy appearance, spawning photoshop tributes and even its own Twitter parody account. Proceeds from the eBay auction will be donated to Pharrell’s nonprofit, From One Hand to AnOTHER, which provides learning and arts resources for underprivileged kids.