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	<title>NewsFeed &#187; Amy Lombard &#124; TIME.com</title>
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		<title>NewsFeed &#187; Amy Lombard &#124; TIME.com</title>
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		<title>Sober St. Patrick&#8217;s Day: Photos of a New Way to Celebrate</title>
		<link>http://newsfeed.time.com/2013/03/17/sober-st-patricks-day-photos-of-a-new-way-to-celebrate/</link>
		<comments>http://newsfeed.time.com/2013/03/17/sober-st-patricks-day-photos-of-a-new-way-to-celebrate/#comments</comments>
		<pubDate>Sun, 17 Mar 2013 17:51:22 +0000</pubDate>
		<dc:creator>Amy Lombard</dc:creator>
				<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://newsfeed.time.com/?p=199855</guid>
		<description><![CDATA[It all began in 2011 when William Reilly, an Irish-American television producer, attended the St. Patrick’s Day parade in New York City. As he looked out onto the crowd, a young twenty-something man’s outfit caught his eye. His green shirt read: “ST. PATRICK’S DAY TODAY, HUNGOVER TOMORROW.” Reilly decided to approach him – politely asking where he bought his shirt. Beer-in-hand, the young man responded, “In my local mall in New Jersey. Isn’t it cool?” After nearly losing a family member to alcoholism, Reilly didn’t exactly see it as “cool.” Surely this man wasn’t the only person in New York celebrating the holiday in such a way, but there was something about this encounter that resonated with Reilly. Disappointed with how the Irish were being portrayed, alas, this was the moment that Sober St. Patrick’s Day was born. Aiming “to reclaim the true spirit of the day and to change the perception and experience of what St. Patrick’s Day can be,” the inaugural event began in 2012, drawing nearly 400 attendees to celebrate St. Patrick’s Day the sober way. New York is really only the beginning. Reilly and his team are hoping Sober St. Patrick’s Day will spread nationwide. The movement is quickly beginning to gain steam internationally – the Belfast St. Patrick’s Festival has adapted sober events to this year’s roster. This year, along with hundreds of other New Yorkers, TIME’s Amy Lombard attended the event – documenting the music, dancing and attendees who opted to focus on Irish tradition without the green beer and hangover.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsfeed.time.com&#038;blog=12783068&#038;post=199855&#038;subd=timenewsfeed&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Photos from the New York Reptile Expo</title>
		<link>http://newsfeed.time.com/2013/02/25/photos-from-the-new-york-reptile-expo/</link>
		<comments>http://newsfeed.time.com/2013/02/25/photos-from-the-new-york-reptile-expo/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 15:59:34 +0000</pubDate>
		<dc:creator>Amy Lombard</dc:creator>
				<category><![CDATA[Animals]]></category>

		<guid isPermaLink="false">http://newsfeed.time.com/?p=196645</guid>
		<description><![CDATA[Have you ever been to a reptile expo? Neither had we. This past weekend TIME’s Amy Lombard attended the New York Reptile Show, where over 200 vendors from the New York area gathered to introduce and sell their slithering friends to hundreds of attendees. Don’t worry, we took pictures – here’s what you missed.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsfeed.time.com&#038;blog=12783068&#038;post=196645&#038;subd=timenewsfeed&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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	<primary_category>Animals</primary_category><primary_category_link>http://newsfeed.time.com/category/animals/</primary_category_link><featured_image>http://timenewsfeed.files.wordpress.com/2013/02/img_3430.jpg?w=150</featured_image>
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		<title>Love and Sliders: Valentine’s Day at White Castle</title>
		<link>http://newsfeed.time.com/2013/02/15/love-and-sliders-valentines-day-at-white-castle/</link>
		<comments>http://newsfeed.time.com/2013/02/15/love-and-sliders-valentines-day-at-white-castle/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 15:02:08 +0000</pubDate>
		<dc:creator>Amy Lombard</dc:creator>
				<category><![CDATA[Society]]></category>

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		<description><![CDATA[For 364 days out of the year, White Castle is your typical fast-food joint. But on February 14th , all that changes: all over America, White Castle restaurants turn into a haven for lovebirds – with red tablecloths, candles, and musical entertainment. (And yes, you&#8217;ll need to make a reservation.) In New York alone, more than 500 couples opted to make White Castle their Valentine’s Day destination. TIME&#8217;s Amy Lombard went along to find out what the rest of us missed.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsfeed.time.com&#038;blog=12783068&#038;post=195387&#038;subd=timenewsfeed&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Sliders and nail art, White Castle 525 8th Avenue.</media:title>
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		<title>#HireKevin: One Man’s Quixotic Campaign to Get a Job at Applebee’s Goes Viral</title>
		<link>http://newsfeed.time.com/2012/12/07/hirekevin-one-mans-quixotic-campaign-to-get-a-job-at-applebees-goes-viral/</link>
		<comments>http://newsfeed.time.com/2012/12/07/hirekevin-one-mans-quixotic-campaign-to-get-a-job-at-applebees-goes-viral/#comments</comments>
		<pubDate>Fri, 07 Dec 2012 21:26:43 +0000</pubDate>
		<dc:creator>Amy Lombard</dc:creator>
		
		<guid isPermaLink="false">http://newsfeed.time.com/?p=185097</guid>
		<description><![CDATA[These days, a ‘Like’ isn’t what it used to be. With an increasing number of brands trying to win followings on Facebook, social media managers are working hard to reach their audience in a competitive market — mobilizing targeted ads, sponsored content and various other attention-grabbing techniques in pursuit of the elusive thumbs-up from Facebook readers. That&#8217;s where Kevin Matuszak comes in. On Nov. 26th, the 25-year-old Philadelphian logged onto Facebook and saw a sponsored post from the restaurant chain Applebee&#8217;s, with a photograph of one of his hometown&#8217;s specialties: pretzels. (Presumably a targeted ad based on his age, and location.) So, Kevin gave Applebee’s what they wanted and he clicked ‘Like.’ But he wanted something in return – and it wasn’t the pretzels. Despite the polite response, Matuszak wasn’t satisfied. If he didn&#8217;t have a career goal before, he tells TIME, he did now: To be the online spokesperson for Applebee’s – and he would use social media to make his new dream come true. But what began as a joke among friends (Full disclosure: Matuszak and I share the same circle of friends from Philadelphia) quickly evolved into something larger. The more comments the post accumulated — both pro and con — the more persistent Matuszak got. He even began to leave daily comments on the restaurant chain&#8217;s facebook page: “Good Morning, Applebee&#8217;s. Good luck on the campaign trail today.” It&#8217;s not the first time somebody&#8217;s lobbied for a job through Facebook, of course, but this one&#8217;s gone viral — the story has been picked up already by The Daily Dot and The Huffington Post. With Applebee&#8217;s playing along, and on the back of more than 400 ‘Likes’ and 300 comments on Facebook, the conversation made its way to Twitter with the hashtag #HireKevin. What’s interesting is that Applebee’s is not only entertaining the idea, but encouraging it. At the chain&#8217;s suggestion, Matuszak created a series of YouTube videos of him campaigning for the job in the streets of Philadelphia; the company then posted the video on its own page for their<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsfeed.time.com&#038;blog=12783068&#038;post=185097&#038;subd=timenewsfeed&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>TIME Wants Your Instagram Photos</title>
		<link>http://newsfeed.time.com/2012/07/18/time-wants-your-instagram-photos/</link>
		<comments>http://newsfeed.time.com/2012/07/18/time-wants-your-instagram-photos/#comments</comments>
		<pubDate>Wed, 18 Jul 2012 12:15:35 +0000</pubDate>
		<dc:creator>Amy Lombard</dc:creator>
				<category><![CDATA[Arts]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[#TIMEwireless]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[landscape]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[time magazine]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://newsfeed.time.com/?p=159325</guid>
		<description><![CDATA[Hello, Instagrammers! TIME is looking at the role of the cellphone in everyday life, and we want your phone pictures to help illustrate this project. Our goal is to feature your photos from around the world&#8211;and show as many countries as possible. To become a part of the project, include the hashtag #TIMEwireless when you post your picture to Instagram so that we and our partners may use it. (The photo you submit must be taken by you and you acknowledge that use of the photo will not violate anyone’s rights.) Please include a caption with your name and where in the world you&#8217;re located, and geotag the photo. Need suggestions for what to shoot? Here are a few ideas from our editors: Self-portrait Your home What you ate for breakfast this morning Landscape that shows where in the world you are We are accepting submissions now, so please send your pictures today. We ask that users submit a maximum of three photos &#8212; and that photos submitted be taken on, or after July 18th.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsfeed.time.com&#038;blog=12783068&#038;post=159325&#038;subd=timenewsfeed&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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