We enlisted social media and marketing experts to help rank the brands that tweet the best quips, digs and smackdowns.
old spice
Confirmed: Teenage Boys Use Way, Way Too Much Body Spray
A total of 83 percent of teen girls say boys overdo it with the deodorant.
Old Spice Ad Campaign Tries to Make ‘Smellf’ Happen
Old Spice has stuck with traditional, if wordy, slogans over the past few years. “The Man Your Man Could Smell Like” and “Smell Is Power” have consumed the airwaves along with, as the slogans hint, grandiose images of jet …
Can the Dollar Shave Club’s Viral Ad Translate to Success?
Taking a page from the ever popular Old Spice campaign, a new company called Dollar Shave Club has captured the Internet’s attention with a low-cost, viral ad laced with deadpan humor.
The company’s CEO, Michael Dubin, …
Old Spice Guy Terry Crews Invades Kinder, Gentler Commercials
Old Spice’s brash branding has gotten so loud that it’s started to spread to other commercials. But it’s not that other ads are adopting the shouting tone that Terry Crews — who preceded Isaiah Mustafa and is now …
A Battle of Manliness: Fabio Challenges Isaiah Mustafa to Old-Spice Online Duel
Look at your Old Spice Guy. Now look at Fabio.
Step Aside, Isaiah Mustafa: Fabio Stars in New Old Spice Ads
Fabio, the Italian model who came to fame by steaming up the covers of romance novels, is giving Old Spice Guy Isaiah Mustafa a run for his money.
Old Spice, Parodied: The Hipster Your Man Could Smell Like
Sure, hipster hate is getting old; but Old Spice-style hipster hate? That’s so new you’ve probably never even heard of it before.
Old Spice’s New Commercial: Predictable, Silly, But Still Oh So Dreamy
Old Spice’s just-released commercial is nothing if not familiar. But nine out of ten women agree: That’s a-okay.
The Old Spice Guy Makes His Triumphant Return
YouTube was missing its natural dose of the Old Spice man. Luckily, he’s back in a new ad campaign. Have a taste.
Why Are YouTube’s Top Videos of 2010 So Popular?
Just because a video goes viral doesn’t mean it’s actually good.
Reading While Eating for November 24: Love, Laughs and Words
Wednesday’s links explain life through charts and bemoan the TSA.