+Lifestyle | March 2, 2012
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Forget Bookcases — Now You Can Buy an Entire House from Ikea

By Samantha Grossman

The Swedish company has partnered with an architectural firm to bring customers miniature Ikea wonderlands

+World | January 27, 2011
How IKEA keeps you buying...

How IKEA Seduces Its Customers: By Trapping Them

By Elizabeth Tyler

It’s no revelation that IKEA drives you crazy, but now a scientist from University College London has worked out just how and why they do it.