+World | January 27, 2011
How IKEA keeps you buying...

How IKEA Seduces Its Customers: By Trapping Them

By Elizabeth Tyler

It’s no revelation that IKEA drives you crazy, but now a scientist from University College London has worked out just how and why they do it.

+Science | December 30, 2010
Smart Person, Brain

Study: Political Parties Are All In Your Head. Literally

By Megan Gibson

Let the Sarah Palin jokes begin.