Dove, the company that’s been applauded for its “Real Beauty” campaign, where regular women (read: not models) of all shapes and sizes are used in their advertisements, might not be as inclusive as they would have us believe.
Jezebel writes about a Craigslist ad–that has since been removed–for a New York casting call in conjunction with the company’s next ad campaign. Most notable are the reality-defying requirements listed for incoming talent.
Among the list of traits the company is reportedly looking for:
-flawless skin
-no scars
-no tattoos
-nice bodies
-not too curvy
-beautiful hair and skin is a MUST
It would seem that Dove defines ‘real’ as women who aren’t “actresses/models or reality show participants,” but who still fit the same stereotypical mold.
Good marketing hook, Dove, but bad follow-through. (via Jezebel)