Facebook Virtual Gifts to End August 1

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Too cheap to get a real gift for your Facebook friend’s birthday? Well, act fast – you can only get him a digital cupcake until the end of this month.

In a blog post, Facebook announced it was closing its virtual gift shop, which opened in 2007, to “focus instead on improving other products.” If you have an arsenal of digital teddy bears, don’t fret – they’ll still be visible on your wall, and you can still view your sent and received gifts.

Gifts seemed like a moneymaker for Facebook, with celebrity-sponsored items and even RealGifts that are physically mailed to Facebook friends, so it’s surprising the program is shutting down. But if you just can’t get enough of virtual gift-giving (and receiving), there are several third-party applications to fill the void.